Culinary Content Specialist

Maxwell PR + Engagement

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Duties and Responsibilities

Content Creation

  • Works with art director to establish visual standards and guidelines for content clients
  • Creates content aimed at authentically communicating with consumers through a variety of mediums, including print, video and digital
  • Develops real-life, modern photos and videos styled in line with brand guidelines
  • Develops styled images for product packaging and marketing materials
  • Develops/tests recipes and captures results
    • Works with Maxwell’s design resources to incorporate text, pattern, illustration and/or other graphics consistent with clients’ brands
    • Contributes to strategic direction of client work
    • Participates in content brainstorm sessions

Agency Support

  • Spots and forwards trend information to teams, providing context for how it relates to our work
  • Leverages expertise of the team
  • Jumps in and helps at all level of tasks
  • Regularly contributes content to the agency’s blog and newsletter
  • Participates in professional development and community involvement opportunities
  • Demonstrates a commitment to continuous learning
  • Demonstrates high emotional intelligence in terms of client and team needs
    • Maintain and expand Maxwell partnerships with external providers such as video and editing partners


  • Bachelor's degree required. Degree in photography, visual arts, graphic design, culinary arts, communications or related field preferred
  • Two or more years of professional food styling and photography experience OR two+ years working as a food blogger 
  • Passion for and understanding of baking and cooking
  • Food styling and food photography/videography expertise
  • Experience editing photos and video in Photoshop, Lightroom and Premiere Pro or Final Cut Pro
  • Creative problem solver who can influence others via written and verbal communication
  • Strong project management skills
  • Self-motivated, energetic, adaptable, flexible and reliable
  • Team player, willing to support at times and lead in others

Work Environment

Ability to multitask within our collaborative team structure and open work environment with varied noise and distractions levels.

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