Market Manager

Legacy Marketing Partners

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MARKET MANAGER – Non-Alcoholic Beverages

The Market Manager – is a full-time position dedicated to gaining commercial traction for a world-wide juice brand through brand building activation, trade advocacy and eventually supporting the commercial goals of our distributor partners in the on and off premise. The Market Manager will be held accountable for quantitative and qualitative measures, consumer engagement, and trade education objectives. The role will serve to increase brand awareness, drive menu/features and display execution, placements/points of distribution, lead staff trainings, support sales teams and increase the volume and velocity of case depletions in a targeted account universe. This role is a hybrid of consumer outreach, sales and trade advocacy, and plays a crucial role in elevating the portfolio as an industry leader. Primary Job Responsibilities:

  • Collaborate with local HQ team and, in-market account planning and activation, and commercial KPI delivery distributor partners to drive sales
  • Create and foster relationships with key stakeholders: local trade community, buyers, distributor partners, and consumers
  • Drive sales with category-specific trade programming and brand education
  • Drive case sales by gaining new points of distribution, on and off merchandising, and menu placements across a strategic account universe, per annual and season KPIs
  • Establish a network of key trade and trade groups, and act as in-market brand liaison
  • Serve as a market expert identifying opportunities and expanding the presence of a world class juice brand portfolio with knowledge of commercial, cultural and competitive trends in the marketplace
  • Budget management, sampling spends / consumer conversion
  • Provide daily reporting, weekly pre-plans and recap of all activities
  • KPI monitoring
  • Report market trends within on/off premise community
  • Proactive communication with accounts, HQ team and distributor partners

Experience, Qualifications, and Skills Required:

  • Strong initiative, self-starter
  • Results and quality oriented
  • Must be comfortable with online reporting and available for regular conference calls
  • Working knowledge of the spirits industry is preferred
  • Sales, off-premise or on-premise background preferred
  • Must have strong understanding and passion for millennial urban culture, trends, and nightlife
  • Must not be involved with, promoting, working for, or representing any other juice, soda or energy brand
  • Excellent presentation skills / ability to retain key product information
  • Knowledge of distilled spirits is a bonus, but not required
  • Organizing, planning and coordinating skills
  • Ability to manage multiple priorities
  • Strong communication skills, both oral and written
  • Computer skills: Microsoft Office
  • Consultative selling skills
  • Respects deadlines and commitments
  • Willing to travel when needed/requested (nontraditional days/hours)
  • Willingness to work FT, nontraditional, late night hours as required

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