Key Account Manager - West Coast Sales

Good Foods Group

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  • Develop new business opportunities by thoroughly researching and understanding the customer’s business model, expectations and market growth GFG Branded and private label products.
  • Participate in and lead day-to-day sales activities, building new relationships and solidifying existing relationships. 
  • Be accountable for sales growth, budgeted monthly product movement, promotion planning, promotional fund and accrual management and filing distribution gaps.
  • Maintain awareness in the development of sound market strategies, monitor industry trends, attend conferences and maintain focus on company growth objectives with a goal of maintaining/achieving a superior position in the industry.
  • Successfully build sales volumes, maintain and grow profitability, and deliver exceptional customer satisfaction.
  • Work closely with the senior leadership team to provide strategic sales, marketing and planning leadership to assure that both the present and future market potential for the business is fully identified, pursued and developed.
  • Possess a strong working understanding of each customer’s strategy, organization, and decision-making process.
  • Provide accurate product, pricing and volume data for all sales opportunities.
  • Analyze account requirements and develop penetration plans to increase market share.
  • Attend food shows, conferences and other industry related events to build relationships and identify new sales, market and product opportunities.
  • Establish monthly, quarterly and annual sales projections.
  • Develop semi-annual channel budgets that include revenue, expense and account profitability
  • Work with Brokers, Distributors and other account/channel specialists to grow sales and develop broker and distribution partnerships to profitably grow sales and strengthen market opportunities.
  • Recommend sampling, trail and promotional programs that result in new product sales and generate additional sales on existing products.
  • Influence product mix to optimize account profitability.
  • Establish strong internal and external communication channels associated with bringing on new business, launching new products, and in resolving customer complaints.
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