Brand Manager

Good Foods Group

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Strategy and Marketing Plan Development
Responsible for developing integrated marketing solutions in designated segments and markets/Customers that translate/optimize national brand strategy to local market conditions and retail to drive distribution/sales and delight consumers. 
  • Identify key opportunities for growth in designated platforms and markets/Customers 
  • Determine objectives and strategies by market 
  • Align shopper insights with customer segments, as appropriate, to support customer-specific initiatives and strategies 
  • Help drive distribution and sales at key retail accounts via selling support and Shopper Marketing 
  • Work with internal teams and agencies to leverage local media, PR and event opportunities 
  • Leverages consumer and shopper insights to develop and validate relevant initiatives. 
Business Management
  • Monitor all aspects of the product’s financial targets (revenue, profit, planning, etc.) 
  • Develop & manage marketing and innovation budget(s) 
Insights & Analytics
  • Work with research team to understand what insights are already available and to develop a learning plan to close knowledge gaps 
  • Analyze market dynamics and develop monthly summary of trends and implications 
Innovation & Project Management
  • Analyze new growth platform territories and develop recommendations for Good Foods 
  • Build new product pipeline against assigned platforms 
  • Responsible for the product development process (new product and renovation projects) from creation to retail execution along with cross functional internal teams

Creative Development & Marketing Communications
  • Develop integrated marketing plans along Consumer & Shopper path to purchase to achieve business objectives and build brand equity 
  • Collaborate with Agency and internal resources to develop creative content for all elements of integrated marketing plan, ensuring all creative is consistent with the master brand architecture and positioning 
  • Track and evaluate effectiveness of all elements of the marketing plan to improve ROI 
Sales Enablement
  • Develop 4P planning guidelines and partner with Sales to plan and monitor execution 
  • Secure internal resourcing and information to support all customer meetings 
  • Develop sales presentations and sell-in materials as needed   
  • Partner with Sales in planning and execution of major Trade Conferences
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