Activation Specialist

Legacy Marketing Partners

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The Activation Specialist (Spirits) – is a full-time position dedicated to gaining commercial traction for priority brands through brand building activation, trade advocacy and supporting the commercial goals of our distributor partners in the on and off premise. The Activation Specialist will be held accountable for quantitative and qualitative measures, consumer engagement, and trade education objectives. The role will serve to increase brand awareness, drive menu/features and display execution, placements/points of distribution, lead staff trainings, support sales teams and increase the volume and velocity of case depletions in a targeted account universe. This role is a hybrid of sales, consumer outreach and trade advocacy, and plays a crucial role in elevating the portfolio as an industry leader. 

Primary Job Responsibilities:  

  • Collaborate with local team and distributor partners to drive sales, in-market account planning and activation, and commercial KPI delivery 
  • Create and foster relationships with key stakeholders: local trade community, buyers, distributor partners, and consumers 
  • Maintain an even focus in both on-premise and off-premise accounts 
  • Drive sales with category-specific trade programming and brand education 
  • Drive case sales by gaining new points of distribution, on and off merchandising, and menu placements across a strategic account universe, per annual and season KPIs 
  • Establish a network of key trade and trade groups, and act as in-market brand liaison 
  • Serve as a market expert identifying opportunities and expanding the presence of a world class spirits portfolio with knowledge of commercial, cultural and competitive trends in the marketplace 
  • Budget management, sampling spends / consumer conversion 
  • Provide weekly pre-plans and monthly recap of all activities 
  • KPI monitoring 
  • Report market trends within on/off premise community 
  • Proactive communication with local market and distributor partners 
  • Increase Brand visibility through social media channels 

 Experience, Qualifications, and Skills Required:  

  • Bilingual English/Mandarin or English/Cantonese required
  • Working knowledge of the spirits industry 
  • Urban market knowledge a plus 
  • Must be comfortable with online reporting and available for regular conference calls 
  • Sales, Off-Premise or On-Premise background preferred 
  • Must have strong understanding and passion for millennial urban culture, trends, and nightlife 
  • Must not be involved with, promoting, working for, or representing any other beer, wine or spirit brand 
  • Excellent presentation skills / Ability to retain key product information 
  • Knowledge of distilled spirits is required 
  • Organizing, planning and coordinating skills 
  • Ability to manage multiple priorities 
  • Strong communication skills, both oral and written 
  • Computer skills: Microsoft Office 
  • Consultative selling skills 
  • Strong initiative, self-starter 
  • Results and quality oriented 
  • Respects deadlines and commitments 
  • Willing to travel when needed/requested (nontraditional days/hours) 
  • Willingness to work FT, nontraditional, late night hours as required
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