Regional Sales Representative

Sweet Reason Beverage Co

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Position: Regional Sales Representative

Reports to: Marketing & Sales Manager

Location: New York

Summary:?? Sweet Reason Beverage Co. is looking for a Regional Sales Representative to support our NYC and surrounding metro area launch. This person will work alongside the local distributor partners, driving distribution for Sweet Reason within retail accounts in a pre-assigned territory. This is a travel-focused sales role requiring travel 80% of the time to local retailer locations in the metro area. The Regional Sales Associate will focus on opening new accounts for our brand and working closely with distributor partners to ensure they are doing the same to meet company objectives. This person will be the first or one of the first Sweet Reason employees in NYC and must be comfortable working independently.


  • Sell into new retail accounts and strategic accounts (e.g. offices, restaurants, cafes)

  • Manage merchandising via outsourced merchandising partner and monitoring key

    accounts’ merchandising

  • Manage associated brand assets (e.g. POS materials)

  • Monitor in-store execution and brand positioning to agreed upon standards

  • Work closely with local distributor to achieve sales goals and problem-solve issues

  • Understand negotiating tactics by leveraging price points and variations within channels

  • Analyze sales data (purchasing patterns, turns, number of accounts, SKU performance,

    etc.) and report back to team within agreed upon timeline

  • Solicit feedback from customers and consumers and communicate with rest of team

  • Track Key Performance Indicators (KPIs) and territory progress

  • Maintain open communication with team, including recapping and follow-ups

  • Execute roles and responsibilities within allocated budget

  • Conduct sampling / demos as needed, and/or manage outsourced demo team

  • Work with sales broker to ensure we meet our goals (broker TBD)

  • Qualifications:

    • ?  University education

    • ?  1-2 years sales experience

    • ?  Ideally food and beverage or health / wellness experience (although not imperative)

    • ?  Passion for the product and the company

    • ?  Good analytical skills

    • ?  Ability to stay organized and manage 100+ relationships

    • ?  Hard-working and independently driven

    • ?  Good EQ skills / ability to form relationships with people

    • ?  Comfortable with the ambiguity of a start-up

    • ?  Ability to drive and commute around NYC and surrounding metro area

    • ?  Access to vehicle preferred

    What success looks like:

    ? 30 Days:
    o Strong grasp of company, brand and sales goals
    o Aligned on sales plan and allocated budget
    o Form relationship with distributor(s)
    o Executing against sales goals (number of doors, merchandising, store visits,

    demos, etc.)
    o Collecting feedback from consumers / customers

    • ?  First Quarter:
      o On track with sales goals

      o Great relationship with distributor(s)
      o Strong relationships with key strategic accounts (current and future)o Strong communication with rest of team

    • ?  First Year:
      o Met or exceeded all sales goals
      o Instrumental in Sweet Reason’s success as #1 CBD beverage brand in NYC
      o Knowledgeable and connected in NYC’s food, health and wellness communityo Demonstrated passion for the brand and ability to sell in this category

      Sweet Reason is an equal opportunity employer. If interested, please contact

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