Market Manager

Anheuser-Busch

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Anheuser-Busch is actively seeking a Market Manager to support a sampling program in Columbus, OH. The Market Manager will oversee execution of weekly on premise sampling events in key accounts.

Candidates must be highly motivated and results-oriented. A successful candidate also has an:

  • Ability to combine experience and insight to determine how to best meet program needs
  • Ability to identify problems and provide solutions for the same
  • Ability to set and communicate clear, aligned goals and monitor team progress

The Market Manager will be responsible for managing their team of Brand Ambassadors to execute these activations – working closely with local wholesaler team(s) to schedule appropriate accounts in order to meet execution goals to assist in sales growth for Budweiser Prohibition Brew.

Experience Requirements:

  • Must reside in Columbus, OH
  • Bachelor’s Degree in Marketing or a related industry
  • 3-5 years of experience managing Brand Ambassador teams
  • Proven success in the execution and evaluation of sampling programs
  • Experience with training Brand Ambassadors
  • Experience in managing weekly schedules with specific parameters for execution
  • Experience with approving team events and recaps
  • Experience in the alcohol or beverage industry preferred
  • Excellent verbal/written communication skills
  • Proficient in Microsoft Office (Word, Excel, PowerPoint) and Google Docs

Responsibilities:

  • Manages all aspects of Brand Ambassador team including: training, weekly event execution, and reporting
  • Provides direction to Brand Ambassadors while continuously evaluating performance
  • Responsible for communicating Brand Ambassador schedule changes to Fusion
  • Maintains a working partnership with local wholesaler and key accounts
  • Performs pre-calls and checklists in preparation for sampling events
  • Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
  • Monitors event execution while ensuring all key brand KPIs are achieved
  • Submits program deliverables accurately and on time each week
  • Knowledge of local alcohol beverage laws
  • Performs additional duties as assigned

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