Sales Manager - B2B (not your average Sales Manager!)

Flourish Farm

Apply for this Job

We’re a group of health-focused, earth-loving, think-outside-the-box world changers (for real!) operating the first full-scale cricket farm in Vermont. We’re farming the world's most sustainable protein to fuel you, your kids, your workout buddies, your pets...your whole tribe. Join us! 


Flourish Farm …  Fueling a Revolution 


We’re in search of someone with a proven sales record combined with marketing vision, passion, creative energy and drive to lead B2B sales. Our products for the family tribe include cricket protein powder, whole roasted crickets, and energy bars; our products for the furry tribe line include dog and cat treats in the supplement category.  

As a key member of an aggressively growing young company, you’ll be building the sales program from the ground up, in collaboration with a senior team comprised of founders and executives from Magic Hat, Seventh Generation and Gardener’s Supply Co. As the first member of a new sales force, you’ll develop strategies, define goals, and hire and train the sales team. There is the potential for equity for the right person, over time.   

Fill a critical role in the company’s succession leadership. Join the Vermont entrepreneurial community by getting in on the ground floor of an exciting startup! 


Reports to: President, BOD, BOA, investors, customers, vendors, and community 


Management Responsibilities - Senior Team 

  • Participate in the development and execution of Annual Business Planning with focus on the Sales Plan, to include: 

  • Sales revenues and expenses from multiple revenue streams including wholesale, direct to consumer, and e-commerce 

  • Company goals, objectives, timelines, metrics and performance 

  • Lead sales planning, execution and performance 

  • Participate in development of new products, packaging, and sales materials  


Sales Responsibilities 

  • Define B2B sales goals and objectives and execute to plan 

  • Sales targets include regional and national chains, key retailers, and food service accounts 

  • Develop sales programming strategy: events, promotions and trade shows 

  • Become the resident expert on our brand: in markets, with customers, and with products and opportunities  

  • Support and execute marketing strategies and programs  

  • Inform R&D and product development in response to market opportunities and product research 

  • Identify niches, markets, customers with objectives and targets for each 

  • Meet and exceed sales goals 

  • Recruit, train, manage and mentor sales team to meet and exceed sales goals 


… All of these are guided by a drive to bring every account a great experience: to engage, entertain and educate on the benefits of our cricket products for their business and their customers. 



  • Five years or more of previous sales experience and proven, verifiable track record 

  • Experience selling consumer products into chains 

  • Ability to execute the selling process in a manner that is concise, compliant, professional, ethical, and persuasive, and leads to the customer taking action 

  • Demonstrated experience in analyzing sales data 

  • Solid business acumen including excellent and persuasive business communication 

  • Demonstrated ability to work independently and exercise good business judgment  

  • Excellent computer skills 

  • Office 365, especially Excel 

  • Experience with HubSpot CRM and Marketing Hub a plus 


You’re the ideal candidate if you are/have: 

  • Passion for health, nutrition and/or environmental sustainability  

  • Ability to convey Flourish lifestyle and brand identity and a demonstrated ability to learn and apply nutritional, environmental and scientific product-related information

  • Driver’s license with access to a fully-insured car for travel within New England and New York area 

  • Ability to travel overnight (to customer locations and for occasional trade shows, etc.) two times a month or so 

  • Live within commuting distance to Flourish Farm offices in Washington County, Vermont  

  • College degree a plus (not required) 

  • Self-motivated, entrepreneurial, and goal-oriented, with strong time management skills  

  • Looking for an exciting growth opportunity 



  • Base and commission together up to $90k on net sales volume (paid invoices) 

  • Startup 6 month compensation based on meeting agreed upon milestones 

  • Mileage & travel reimbursement  

  • Phone, laptop & iPad/tablet provided

  • Potential for equity for the right person, over time 

  • Relocation budget available for the right candidate 



  • Time off includes two weeks vacation (year one), holidays, sick time (as CTO - combined time off) 

  • Health insurance 

  • Flexible schedule 

  • Work remotely, especially after the first 6 months 


To apply 

  • Send resume and cover letter to Cover letter must include an outline of accomplishments in previous sales positions 

  • Links or attachments to sales and marketing material samples welcome 

  • All materials will be held in complete confidence 


Applications will be accepted on a rolling basis. We will fill the position when the right candidate is found.  Target start date is early 2019 (end of January - early March). 


Flourish Farm provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status. 

  • WCAX News: (Video 4:02) 

  • SevenDays: (news article) 

  • VPR: (Audio 7:44) 


For a pdf version of this job description, go to www.bitly/cricketsales


Note: the company recently moved from Williston, VT to Middlesex, VT. 

Apply for this Job