Sales Representative - CT, MA, RI

Captain Lawrence Brewing

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The main objective of this position is to manage the business of CLBC sales and wholesale partners within CT, RI, and MA.Job Description

  • The main objective of this position is to manage the business of CLBC sales and wholesale partners within CT, RI, and MA. 
  • Increase awareness of CLBC brands in order to increase sales. This includes but is not limited to calling on all existing accounts and acquiring new accounts and working directly with a network of distributors.
  • Business development of each wholesaler including market specific work targeted in increased distribution and sales.
  • Gain an intimate and working knowledge of each wholesale partner’s organization including an open relationship with all members of the management and sales team.
  • Represent CLBC in the retail trade as the first point of contact from the brewery.
  • Plan and execute promotional events with the distributors and on your own.
  • Continue to grow our relationship with all employees at the Distributors in order to improve our standing as a key supplier partner.  
  • Work to achieve monthly Key Performance Indicators, which are tied to bonus compensation and design to drive business in a planned direction
  • Call on potential accounts to secure additional tap lines and can placements within existing accounts. Maintain and grow relationships with key accounts. 
  • Work beer festivals when needed, which may include some travel. This may include the entire or partial festival.
  • Schedule “work with’s” with distributor personnel Monday – Thursday.
  • Work out of market crew drives when scheduled.
  • Attend sales meeting at the brewery in Elmsford.
  • Manage your monthly budget to ensure money is available for all brewery events and promotions.
  • This position reports directly to the Director of Sales while maintaining an open working relationship with all levels of the CLBC Team
  • Completely understand and embrace the CLBC brands and culture and deliver our mission to the wholesale and retail customer.

Job Requirements
  • Must reside centrally in the territory. 
  • Must have reliable transportation.
  • Must have direct distributor and/or brewery sales experience in beer.
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