Shopper Marketing Manager

Obrigado Coconut Beverages ( Aurantiaca USA LLC )

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The Shopper Marketing Manager will play a critical role in developing national shopper marketing initiatives and campaigns that improve the shopper experience and that engage and convert the shopper. He/she will collaborate with our direct sales team, review and approve proposals for retailer-specific activation of shopper marketing programs or other retailer-focused initiatives. 

  Primary Responsibilities:

  • Reporting to the Obrigado Head of US Marketing, work with shopper marketing agencies, the brand and sales team to develop unique and successful shopper marketing campaigns
  • Create shopper marketing initiatives and campaigns along the path to purchase based on shopper insight and solid understanding of retailer strategy
  • Ensure alignment with key internal stakeholders (sales, marketing, etc.) by creating and sharing vision, strategy and the path for execution
  • Lead the creative agency in designing and creating messaging on shopper facing assets including shippers, coolers, in-store point-of-sale, and digital tactics to ensure goals are achieved
  • Develop turnkey shopper marketing programs that can be leveraged by the sales team for smaller scale customers
  • Review and ensure customer-specific marketing activation aligns with brand strategy
  • Study shopper research, consumer insights and retailer strategies to create insight-based shopper marketing programs that achieve customer, brand and company goals
  • Manage shopper marketing budget, ensuring programs achieve target ROI’s

    Professional Skills and Experience Requirements:

  • BA/BS required in related field; MBA preferred
  • Minimum 3 years of shopper marketing experience required
  • Previous experience in CPG food and/or CPG beverage industry required
  • Ideal candidate will have a classical CPG background with a well-known company and have worked for a start-up or smaller company at some point in their career
  • Experience with syndicated data analysis
  • Proficient with Microsoft Suite software

    Personal Skills Required:

  • Positive, team-oriented approach is required
  • Ability to work collaboratively within cross-functional teams is a must
  • Highly entrepreneurial; demonstrated ability to work in a fast paced, high growth company and category

Other Requirements:

  • Ability and willingness to travel 40%+ of the time
  • English Fluency  

About Obrigado: 
Obrigado is a Brazilian coconut beverage brand that makes delicious and refreshing coconut waters, milks and juices from young, green coconuts that are grown on its very own sustainable farms in Bahia, Brazil. To ensure the freshest taste of its beverages, each of its coconut trees has a barcode for complete traceability and quality. All of Obrigado’s products are all-natural, never from concentrate, have no added sugar or preservatives, and are strictly non-GMO.

Obrigado, which means ‘Thank You’ in Portuguese, is brought to the United States by Aurantiaca USA LLC, an affiliate of Grupo Aurantiaca LLC. True to its brand name, Obrigado is committed to providing innovative and high-quality coconut beverages while also respecting the environment and its communities. The company is committed to zero waste and does its very best to turn every coconut into high-quality products that add value to people's lives and honor nature.

For more information about Obrigado, visit
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