Chief Revenue Officer/SVP of Sales

Flow Alkaline Spring Water

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The primary responsibility of a Chief Revenue Officer/Senior Vice President (VP) of Sales is to lead and direct the Global Sales team to meet or exceed sales revenue, sales profitability and budgetary objectives. The role involves strategic planning, managing people, selling, leveraging technology and improving processes. He or She will be responsible for the global sales of Flow. The Senior Vice President is a key member of the senior leadership team.

Strategy and Measurements:

The CRO/Senior VP of Sales creates and executes the sales department go-to-market and operational strategies to achieve business objectives. He/she participates with other senior leaders in developing strategy for all of Flow. He/she determines and monitors the department's key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate and gross profit percentage. He/she anticipates and reacts quickly to trends and changes in performance. He/she develops and manages sales department budgets.


The CRO/Senior VP of Sales directs and manages the Flow sales team. He/she hires, supervises, develops and mentors sales VPs and directors. This includes developing and implementing employee performance management programs.

He/she participates in corporate succession planning activities, writes and delivers employee reviews, keeps close tabs on employee morale and creates a positive working environment at Flow. The Senior VP will participate as the voice of the Sales department in all company meetings and events.


The CRO/Senior VP of sales assists with complex sales negotiations, attends sales presentations and helps close sales deals. He/she directly manages very large, high-profile customer accounts, as appropriate. He/she helps develop sales proposals and responses to requests for proposals (RFPs). He/she develops and oversees a sales training program for new and existing employees. The Senior VP of Sales ensures sales employees are equipped with the product, system and selling-skills training that they require to be successful. He/she partners with marketing to develop lead generation and revenue generation programs, and to create high performing sales collateral.

Technology and Continuous Improvement:

The CRO/Senior VP of Sales continually improves the effectiveness of the sales organization and enhances productivity, efficiency and customer satisfaction. He/she oversees and drives adoption of Salesforce reporting and maximization, customer relationship management (CRM). He/she partners with CIO and his/her team to identify and implement new technology and improve existing technology based on business needs. He/she develops, documents and enforces sales policies, standard operating procedures and best practices. He/she also streamlines sales processes.

Experience, Education and Skills:

The CRO/Senior VP of Sales candidate must have a minimum 10 years of experience in a CPG sales leadership role, at least four years of experience in a selling role and at least two years of experience working with sales technology and CRM. It is helpful for Senior VP Sales candidates to have at least five years of experience in a senior leadership role, working with C-level executives. A bachelor’s degree with a business concentration is required. An MBA is preferred. The Senior VP must demonstrate outstanding leadership, communication and interpersonal skills. He/she must possess expertise in selling strategies and methodologies, strategic planning and execution, and employee motivation technique.

Here at Flow, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment and selection process, please reach out to us to let us know how we can enhance your experience.

Why Flow?

Because this is not a job, this is a calling. This is a once in a lifetime career opportunity where you can set the course for our Sales team and bring big ideas to fruition. You will put your DNA on all aspects of our Sales strategy and you will drive results through passion and leadership. There is a team of smart go getters who are waiting to work with you.

We offer a competitive Total Rewards package that addresses: wage, education and opportunity.

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