Brand Manager - Director of Marketing

Frankly Organic Vodka ~ Be in Good Spirits, LLC

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We are looking for a unique breed of marketer that shares our passion for healthy living and innovation.  This individual will be responsible for implementing brand strategies, marketing plans, and executing new product innovation roll-outs to drive growth in a fast-paced entrepreneurial environment. They should feel comfortable working cross-functionally to execute these strategies and ensure brand-centric messaging. 

Responsibilities and Duties

  • Implementation of the brand strategy.
  • Developing the marketing strategy for new products.
  • Serve as the point-person for implementing and executing marketing initiatives and activities. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs, and sponsorships.
  • Lead needs assessment and creative development and ongoing management of promotional assets/tools.
  • Collaborate heavily with the sales team, distribution partners, & retailers on market-specific programs & rollouts.
  • Guiding the day to day activities of the marketing team.
  • Oversee social media presence and direct programs to improve social media reputation and recognition.
  • Developing and delivering marketing and communications strategies for the organization.
  • Undertake continuous analysis of the competitive environment and consumer trends.
  • Drive development and growth of Frankly brand nationally through participation in localized food, sport, and music event sampling programs in key markets, experiential marketing activations, and press~influencer events.
  • Monitor budgets by comparing and analyzing actual results with plans and forecasts.Track product line sales and costs by analyzing sales, expenses, and new business data.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

Skills and Qualifications:

  • Bachelor’s degree in marketing, business, or related field. Master’s degree a plus.
  • 5 years of marketing experience, preferably with food/beverage or similar CPG brands. Natural/Organic a plus.
  • Excellent leadership, communication, and interpersonal skills.
  • Proven experience developing marketing plans and campaigns.
  • Self- starter with great problem-solving skills and innate ability to multitask.

Practice Frankly Core Values:

  • Be passionate and determined.
  • Be humble.
  • Build open and honest relationships through communication.
  • Exceed customer service expectations....always quick, responsive service to "surprise"!
  • Build a positive team that embraces and drives change.


  • Salary plus bonus  
  • 2 weeks company paid vacation
  • 11 paid holidays
  • Health Insurance  
  • Equity

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