Portfolio Specialist


Apply for this Job

The Portfolio Specialist - Spirits’ focus is to help lead local activation/execution of national experiential programs and local sampling & events -- as well as track and report across all program elements.  In this role, you apply your knowledge of and passion for on- and off-premise programs to deliver outstanding results that exceed expectations. You have knowledge of the spirits category in your market and use this experience to grow relationships, build the brand, manage special events and support other marketing activities. You have outstanding organizational skills and have the ability to manage multiple programs and track progress throughout.  


  • Lead the local implementation of national experiential platforms and local events/sampling
  • Help implement and activate brand building programs (on/off premise and events)
  • Track and manage budgets and programming spends
  • Provide lead administrative support for creating and managing program recaps, timelines, general market overview reports, PPT deck creation and budget/project tracking
  • Develop and facilitate product training initiatives on core brands to customers, consumers and trade
  • Manage on-site vendors including catering, mixologists and other contractors
  • Build and leverage positive relationships with distributors, trade, influencers and accounts to build brands among target audiences, achieve growth and perform against KPIs
  • Develop brand awareness and adoption among influential consumers
  • Actively seek out and recommend new potential opportunities for the brand(s) and identify target accounts
  • Manage, coach and develop staff, providing clear expectations and goals
  • Implement and analyze reporting, program metrics and KPIs that measure adoption and effectiveness
  • Support the successful execution of local marketing and sales initiatives
  • Partner and support the field marketing teams in continuing to develop current relationships in the marketplace
  • Manage utilization and storage of assets
  • Provide local support of market visits by national brand ambassadors
  • Perform administrative tasks including, but not limited to, event recaps, status updates and ongoing reporting


  • Must be 21 years of age
  • Minimum 2 years proven experience in spirits industry, on premise preferred
  • Previous experience in event and onsite activation required
  • Exceptional project management and organizational skills
  • Strong skillset with Microsoft Office, with emphasis on PPT and Excel
  • Bachelor’s degree in advertising, marketing, communications or related field
  • Extensive knowledge of local spirits market including local and state laws
  • In-depth understanding of the three-tier system
  • Ability to manage multiple priorities within assigned timelines and deadlines
  • Proficient in Microsoft Excel, Word, PowerPoint, Outlook and web-based reporting tools
  • Own transportation, clean driving record and proof of auto insurance
  • Outgoing self-starter with excellent problem-solving abilities
  • Previous experience in a Brand Ambassador, Portfolio Manager or Field Activation Specialist role
  • Exceptional written, verbal and presentation skills
  • Strong budget management skills
  • Outstanding connections in market

Apply for this Job