Regional Sales Manager - Southern California

Fort Point Beer Company

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The Role

The Regional Sales Manager (RSM) oversees a team of Sales Representatives while also personally maintaining an account load of 20 – 40 key accounts within the region. The RSM must have a deep and intimate knowledge of the Region which they are managing, this includes having an understanding of the food and beverage landscape and how Fort Point fits in. This is a non-desk managerial position, the RSM will work in the field on a daily basis alongside Sales Reps.This person must have a flexible management style and should be able to adapt to working with Sales Reps with varying levels of experience and knowledge. This is a collaborative position and the RSM will partner with several departments across the company to attend and execute events, collect from accounts, hire new employees, and more. 

The Responsibilities

  • Responsible for all Fort Point sales & field marketing activity within a given region 
  • Manage a team of Sales Reps helping them meet and exceed our goals
  • Responsible for determining account & prospect lists for Sales Reps
  • Ride along with Sales Reps to build rapport and develop selling skills
  • Regularly work with distributor partners to ensure share of mind and build rapport
  • Schedule ride-alongs between Fort Point sales team and distributor partners’ sales team
  • Communicate weekly recap to distributor partners with sales numbers, challenges, and follow-up items
  • Cultivate a team spirit and culture that is aligned with our Core Values
  • Coach Sales Reps in their daily sales activity including, but not limited to, new business prospects, organization, outbound calls, CRM, time management, customer service, account management, and policy adherence
  • Participate in the process of hiring, training and developing new Sales Reps
  • Manage 40-50 key accounts within the region
  • Manage and visit outlying territories within the region
  • Meet and exceed weekly, period, and quarterly goals
  • Monitor sales reports closely, track progress and provide feedback and assistance if necessary
  • Work with Creative, Events, and Marketing Staff to manage field marketing within the region:
  • Maintain an annual events calendar consisting of all festivals and events within the region
  • Determine festival participation 
  • Manage a field marketing budget to be shared across the region 
  • Plan, produce, and execute account level events with Sales Reps 
  • Work with the Creative team to plan event promotions. Social Media or otherwise 

The Requirements

  • Must be 21 years of age or older at the time of application
  • Experience managing a team of 2 or more sales people
  • 3+ years of experience selling in the beer or beverage industry
  • Valid Driver’s license and clean driving record

The Skills

  • Self-direction
  • Active listening
  • Clear communication to different stakeholders
  • Ability to organize, manage, and plan time efficiently
  • Strong commitment to results
  • Ability to work and adapt in a fast-paced, dynamic environment
  • Able to lift and manipulate 40 lbs preferred

The Equipment

  • Use of personal vehicle is required (mileage reimbursed)
  • Company cell phone provided
  • Laptop computer provided
  • Expense account provided

The Benefits

  • Paid sick and vacation time
  • Health Care: 100% Employer contribution to Kaiser Gold plan and 50% for Dependents
  • Eligible for Dental, Vision, Accident, Life, and Identity Theft group plans
  • Eligible for Pet Insurance group plan
  • 401(k)
  • Commuter pre-tax benefits
  • Medical and Dependent Care FSA pre-tax benefits
  • Discounted gym memberships
  • Beer and food benefits


  • Frequent travel within sales territory and occasional travel to other markets

The Environment

  • Personal vehicle and customer accounts. Occasional time in company offices and warehouse.
  • Must be able to sit and drive for long periods, up to 3 hours at a time
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