Marketing Director

Sunshine Beverages LLC

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Sunshine Beverages, part of the Teall Capital family, is looking for an experienced, highly-passionate brand marketer to join our fast-growing beverage company and lead and execute the overall marketing function for Sunshine. The Marketing Director will be based in Sunshine headquarters in downtown Winston-Salem, NC and will report directly to the President of Sunshine Beverages.

Sunshine is redefining the energy drink and bringing a new consumer to the category with a better-for-you, non-extreme take on energy. Every can of Sunshine is sparkling with vitamins, electrolytes and light, natural caffeine no more than a cup of coffee.

The Marketing Director will own and lead all aspects of the Sunshine brand and marketing strategy. This role requires a strong understanding of brand management as well as the ability (and desire) to execute at a ground level. Experience with CPG food/beverage company is highly preferred.

Brand Strategy

  • Lead and own brand strategy for Sunshine, including research and insights, positioning, integrated communication planning and execution
  • Maintain brand assets and ensure consistent brand image and messaging through all communication mediums
  • Work closely with leadership team to drive strategic direction of Sunshine brand, including product development

Communication Planning & Execution

  • Develop, manage and execute annual marketing plans, including advertising campaigns, media, events, grassroots, PR, etc. with timelines, deliverables, budgets and goals
  • Create and manage content for Sunshine-owned communication channels, including website, social media and e-commerce store
  • Establish strategic partnerships with partners, organizations and influencers to help drive awareness, trial and growth for Sunshine
  • Oversee event and field marketing team, including one direct report and growing team of brand representatives in key markets
  • Measure performance and conduct analysis to develop future strategies and plans
  • Manage third-party vendors, partners and agencies, serving as main point of contact for all marketing partnerships
  • Collaborate and support sales team with customer opportunities, event participation requests, sampling needs, marketing communication, etc.
  • Oversee and manage development of sales, marketing and promotional materials

Public Relations

  • Own media relations for Sunshine, including researching and identifying opportunities, conceptualizing stories and conducting media outreach
  • Secure unique product placement opportunities to drive awareness and visibility
  • Write and maintain internal and external media materials, including press releases, statements, talking points and collateral
  • Monitor, identify and assess competitive trends and activities from a public relations perspective


  • Manage owned e-commerce channels, including and Amazon
  • Develop marketing programs designed to online drive sales and build one-to-one relationships with consumers
  • Design consumer experience




  • Prior success in marketing and brand management for CPG food/beverage company
  • 6-7 years of experience in integrated communications planning, including digital and social strategy and execution
  • Entrepreneurial mindset, self-starter and desire to work in fast-paced environment
  • Experience defining new business strategies, planning and executing with a sense of urgency
  • Exceptional interpersonal and communication skills (verbal/written)
  • Highly proficient in PowerPoint and Excel
  • Working knowledge of Adobe Creative Suite
  • Strong attention to detail

Special Requirements

  • Position requires a licensed driver with reliable transportation
  • Must be able (with or without accommodation) of bending and lifting to move cases of product

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