Zest TeaApply for this Job
What is Zest Tea?
Winner of Best New Product at the World Tea Expo, Zest Tea has 3x more caffeine than traditional tea and an amino acid that reduces the caffeine jitters and crash for a steady all day focus. Zest comes in bold, approachable flavors in bagged and ready to drink formats, is currently a top 10 Amazon tea brand, and is available in over 2,000 stores nationwide.
Brand Manager at Zest Tea
You define and own all consumer interactions with the Zest Tea brand. From refining a product’s positioning to aligning romance copy with our brand values to managing 3rd party agencies, you’re the steward of the Zest brand and lead the charge on manifesting it.
What You’ll Do:
Set direction and implement brand, voice and tone, style standards digitally, in-store
Create and/or manage the creation of marketing content, including product and lifestyle photography, videography, ad content, email copy, packaging copy, etc
Work with retail sales and e-commerce teams to distribute marketing content through digital ads, email, social media, pr, mail, etc
Work with e-commerce team to create, implement, analyze tests
Manage look and feel of social media accounts, consumer facing
Vet and manage 3rd party agencies, influencers, vendors
Manage and support execution of event involvement
Work with product development, retail sales, e-commerce teams to develop and launch new products
Derive consumer insights from owned and 3rd party data sets
What you may have already done:
Worked in marketing or brand management at a high growth or a medium sized CPG brand for 3-5 years
Consistently generated trackable marketing results
Who you are:
You're a thinker and a doer. You can talk strategy, follow through with execution, and measure the results
You're comfortable with little structure, uncertainty, and you take ownership of things
You take your work seriously but not yourself
You're a communicator - if you need something, if something is working, if something isn't working, you communicate it
You've got hustle and no task is too big or too small for you
You are a team player & willing to put in the work for big rewards
Other important things
Computer literate and tech savvy
Happy to travel when required and ability to work flexible hours when needed
Zest Tea is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran.