Brand Manager

Zest Tea

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What is Zest Tea?

Winner of Best New Product at the World Tea Expo, Zest Tea has 3x more caffeine than traditional tea and an amino acid that reduces the caffeine jitters and crash for a steady all day focus. Zest comes in bold, approachable flavors in bagged and ready to drink formats, is currently a top 10 Amazon tea brand, and is available in over 2,000 stores nationwide.


Brand Manager at Zest Tea

You define and own all consumer interactions with the Zest Tea brand. From refining a product’s positioning to aligning romance copy with our brand values to managing 3rd party agencies, you’re the steward of the Zest brand and lead the charge on manifesting it.


What You’ll Do:

  • Set direction and implement brand, voice and tone, style standards digitally, in-store

  • Create and/or manage the creation of marketing content, including product and lifestyle photography, videography, ad content, email copy, packaging copy, etc

  • Work with retail sales and e-commerce teams to distribute marketing content through digital ads, email, social media, pr, mail, etc

  • Work with e-commerce team to create, implement, analyze tests

  • Manage look and feel of social media accounts, consumer facing 

  • Vet and manage 3rd party agencies, influencers, vendors

  • Manage and support execution of event involvement

  • Work with product development, retail sales, e-commerce teams to develop and launch new products

  • Derive consumer insights from owned and 3rd party data sets 


What you may have already done:

  • Worked in marketing or brand management at a high growth or a medium sized CPG brand for 3-5 years

  • Consistently generated trackable marketing results


Who you are:

  • You're a thinker and a doer. You can talk strategy, follow through with execution, and measure the results

  • You're comfortable with little structure, uncertainty, and you take ownership of things

  • You take your work seriously but not yourself

  • You're a communicator - if you need something, if something is working, if something isn't working, you communicate it

  • You've got hustle and no task is too big or too small for you

  • You are a team player & willing to put in the work for big rewards


Other important things

  • Computer literate and tech savvy

  • Happy to travel when required and ability to work flexible hours when needed


Zest Tea is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran.


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