Market Manager: North & South Carolina

Great Wagon Road Distilling Co.

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Position Overview:

  • Drive sales, distribution, and brand growth of Great Wagon Road Distilling Co. spirits portfolio in North Carolina and South Carolina.
  • Identify and service core markets, key accounts, and regional chains.
  • Establish broker and distributor relationships, working with local sales teams to drive sales, increase distribution, and build the brands in the portfolio.
  • Develop and execute strategic brand plans including price positioning, broker incentives, on and off premise programming, focus brands, and quarterly key performance indicators.
  • Achieve distribution and case sales goals by market and broker/distributor.
  • Manage brand projects and tradeshows, budgeting, budget reconciliation, billing, inventory, and ordering.
  • Perform on-going business and competitive analyses, provide findings and recommendations for corrective action where appropriate.
  • Participate in ongoing brand training.
  • Contribute to social media platforms. 

Key Accountabilities:

  • Field work with broker/distributor sales personnel to sell and promote the products. Activities will include assisting the broker/distributor in sales execution, presentation of marketing materials, shelf management, retail pricing & promotions, display positioning, and properly managing inventory to ensure correct on hand to support activity.
  • Uses financial and quantitative information effectively to manage the territory; responsible for revenue, profitability, local marketing expenses and T&E.
  • Distributor management to monitor adherence to set sales and marketing plan: including KPI and incentives monitoring, POS management, trade blitzs, vendor market visits and addressing any inventory issues.
  • Establish and maintain relationships with key accounts including national chain regional buyers. Own the relationships in these high-profile accounts.
  • Present and sample at the broker/distributor sales meeting, when necessary.
  • Ensure the broker/distributor partners have all current sales support materials.
  • Communicate through weekly reports, as needed, to all parties (GWR & Broker/Distributor personnel) on trade activity, follow up, and assignment of responsibility of follow up.
  • Monitor and analyze accounts sold information for each brand; develop and track target account lists and distribution goals to maximize points of distribution.
  • Conduct tastings (in-store (where legal), on premise, special events, distributor meetings, trade shows) and staff seminars regularly

Knowledge/Skills/Abilities:

  • Proficient in marketing and selling strategies
  • Ability and willingness for overnight travel as needed
  • Must be able to lift and carry 50 pounds
  • Valid Driver’s license
  • Dependable transportation
  • Proficient in Microsoft Word, Excel, PowerPoint & Outlook
  • Exceptional ability to build relationships with strong interpersonal skills
  • Excellent organizational and time management skills
  • Excellent written, oral and presentation skills
  • Strong analytical skills
  • Able to work independently, demonstrate initiative, and be accountable for results
  • Able to command in-depth brand and product knowledge
  • Exhibits a passion for adult beverage industry

Education/Experience/Training:

  • Bachelor’s Degree, degree in Marketing and/or Communications preferred
  • 3+ years of direct experience marketing and selling wine and/spirits in the beverage alcohol industry
  • Ability to multi-task

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.

Quick Facts:

Function: Sales

Employment Type: Full Time

Category: Alcoholic Beverage

Job Level: Mid-Level

Home or Centralized Office: Home

# of Reports: 0

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