Regional Sales Manager

Novamex - TIO Gazpacho

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Are you looking for more than just a job; for a company where you're more than just an employee, you're a team member; a place where you can earn above average pay and a company that still believes in rewarding their team members?Company Overview

Headquartered in New York City, Tio Gazpacho makes incredibly savory ready-to-drink  soup. Our products are all-natural, gluten/dairy/soy free, vegan, plant-based, paleo friendly and Whole30 approved.  Tio is fortunate to count Novamex (makers of Jarritos Soda, C20 Coconut Water and Steaz Teas) as our parent company. We are looking for an exceptional individual who shares our vision and is up to the challenge of playing a critical role in building a new category, and the next great brand with the potential for significant personal and professional development.  


The TIO GAZPACHO Regional Sales Manager (RSM) will play an influential role in the California market. The RSM is responsible for managing our local distribution partnerships and providing direction against the TIO GAZPACHO sales goals and objectives.  The candidate for this position will be based in the Los Angeles area. 

Essential Duties and Responsibilities 

•       Achieve and deliver annual plans for the region that reflect the agreed upon brand and customer strategies and support delivery of business goals.•       Translates business strategy into clear and locally executable plans and focuses resources accordingly within their respective territory. Motivates and manages broker partners to gain inordinate amount of mindshare and resources.•       Establish and manage key customer relationships through joint business planning that strengthens and builds on the success of the TIO GAZPACHO brand.•       Understanding the dynamics of the respective territory in particular, providing insight and direction to develop solutions that promote and build the TIO GAZPACHO brand.•       Responsible for all distributor management decisions and relationships with guidance from the Vice President of Sales.  Execution of both DSD and broadline objectives. Experience with UNFI and Kehe a must.•       Build and develop the brand by opening new operator accounts on a daily/weekly/monthly basis and develop existing distribution new customers.•       Schedule, conduct, and participate in distributor routine meetings with distributor partners to educate, inform, and build capabilities on selling TIO GAZPACHO.•       Responsible for building sales presentations and reports to share both internally and with distributor partners that will provide an action-oriented response.•       Support the execution and management of region budget, sales expense, T&E, and reporting.•       Work closely with our Marketing support team to establish and implement successful marketing programs, campaigns, and materials to profitably increase TIO GAZPACHO availability and points of distribution.•       Scheduling, executing, and tracking all crew drives and sales rallies in respective territory. The ideal TIO GAZPACHO Regional Sales  Manager candidate will have an understanding of the brand’s core values and must be professional, enthusiastic, a solid team player, and possess a drive for results.  They should have outgoing social energy, strong decision making and analytical skills, effective written and verbal communication skills, the ability to think strategically and creatively, the ability to multi-task, a willingness to roll up his/her sleeves as needed, be self-motivated, and have a passion for the consumer and marketing. Knowledge of DSD distribution / Haralambos and the broker community is a must. 


•       BS/BA in Business, Marketing, Communications or a related major•       5-7+ years of Sales and or Distributor Management ideally with a beverage company•       Extremely organized, dependable, and self-motivated •       Able to work independently and have the ability to deal with a wide range of people•       Strong computer skills – specifically knowledge in Microsoft Office programs•       Strong analytical skills and ability to use reports and syndicated data to achieve goals and objectives•       Willingness to travel 35-45% •       A clean driving record & strong geographic knowledge of the respective territory is a must



•       Competitive base salary with eligibility for health benefits,  bonus programs, and performance-based incentives.•       Employee to be provided with necessary computer tools to get the job done.

Language Ability: Ability to speak English. Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Emphasis is on excellent communication skills in order to develop clear reports, business correspondence, and presentations for the company. Ability to effectively present information and respond to questions from groups of managers, clients, customers. Overall excellent communication and writing skills. 

Benefits: We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation commensurate with experience and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

Computer Skills:

Excel – Advanced level

Word – Advanced level

Power Point – Advanced level

Internet – Advanced level

E Mail

Mathematical Skills:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to conceptualize new ideas, research the new ideas, and evaluate them objectively from a market and financial standpoint.

Certificates and Licenses:


Supervisory Responsibilities

May manage subordinate supervisors who supervise employees involved in Sales and Merchandising. Is responsible for the overall direction, coordination, and evaluation of their region. Also may directly supervise non-supervisory employee(s). Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be willing to travel approximately 40% of the time (sometimes higher as needs dictate). Some weekend work may be expected as required.

While performing the duties of this job, the employee is frequently required to sit and use hands and fingers to operate computer keyboard. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbent will follow any other instructions, and perform any other related duties, as may be required by the supervisor.

 Novamex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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