Brand & Sales Coordinator

Forbidden Root

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Sales and Brand Coordinator - Forbidden Root Brewery

The Sales and Brand Coordinator leads marketing + communication efforts for both wholesale
and brewpub teams in Illinois, Ohio, and Wisconsin. Oversight of social media, on- and off-
premise events, public relations, point of sale/merchandise, and Brand Ambassador teams.
Responsibilities include:

Online Content:
? Ownership of all social media accounts, including Facebook, Instagram, Twitter and
LinkedIn; maintain timely and relevant content on all platforms
? Oversee content creation for all Forbidden Root accounts, inclusive of Chicago and Ohio
? Author and circulate monthly newsletter
? Coordinate with in-house design team/outside artists/brewpub team to create and
maintain point of sale materials and merchandise including but not limited to: postcards,
stickers, buttons, glassware, sunglasses, case stackers, shelf talkers, clothing, etc.
? Maintain festival supply inventory including jockey boxes, jockey box covers, keg
buckets, event box materials; act as point of contact for all major events and festivals in
all markets

? Develop and execute market plan to achieve sales goals within designated territory
? Build new and grow existing relationships with retail partners through regular
communication and account visits
? Utilize industry data tools to identify new placement opportunities and expand existing
account base
? Maintain shelf standards to increase brand visibility and increase velocity
? Increase brand awareness with retailers and consumers through events and promotions
? Maintain frequent communication with wholesale partners to ensure follow through on
commitments and increase share of mind
? Participate in new market launches which may require occasional out of state travel

? Recruit, hire, train and manage Brand Ambassador teams in Chicago, Ohio and
Wisconsin; coordinate with sales manager on scheduling for sampling events, on-
premise events and festivals
? Drive ideas for in-house and outside events; see event ideas through from start to finish,
use KPIs to measure success; utilize P&L forms to track budget for events
? Maintain clear, regular and open communication with internal teams and external clients



? Minimum 2 years’ experience in craft beer or other CPG industry
? Passion for craft beer
? Ability to regularly lift cases and maneuver full kegs when required
? Strong attention to detail
? Understanding of the three tier system
? Ability to prioritize and manage time effectively
? Self-motivated and able to work independently
? Valid driver’s license and reliable source of transportation
? Flexible work schedule with ability to work nights and weekends as needed
? Experience with Google Suite, Microsoft Office, Adobe Photoshop/Illustrator preferred
? Experience managing social media or content creation preferred
? Excellent written and verbal communication skills
? Demonstrated photography skills
? Successful background working in a team environment and managing people

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