Social Marketing Manager

PubPass

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JOB TITLE: Social Marketing Manager

LOCATION: St. Paul, Minnesota (remote candidates will be considered)

TYPE: Part Time / 20 hrs/wk (with potential to become full time role) 

WEBSITE: www.getpubpass.com

 

ABOUT PUBPASS

PubPass is a magical book and app that unlocks great deals at a network of bars and breweries across the country. It’s the best way to explore new places and try great beer along the way. 

Our mission at PubPass is to illuminate all that a city has to offer — from unsung dives to hip breweries and award-winning restaurants — we’re here to help “Discover Better.”

We strive to be an undeniable asset for bars and breweries. Taking care of our partners and their staff is paramount.

 

JOB DESCRIPTION

If you enjoy being behind cameras and in front of crowds, take social media seriously, love exploring (and talking about) new places and meeting new people? This might be your ideal half-time hustle.

The Social Marketing Manager is responsible for the day to day management of various online and offline marketing efforts including: PubPass social media channels, in-person events, digital content creation and community management.

This digital role will also be consumer-facing and involve a visible presence as a member of our team — emceeing events and parties, representing PubPass on TV shows, recording interviews with brewers and more. The ideal candidate will love both!


JOB DUTIES:

SOCIAL MEDIA / DIGITAL MARKETING

  • Content strategy and creation, including photography and video storytelling

  • Community engagement 

  • Owning and maintaining editorial calendar for all social media platforms, including writing, curating and scheduling all posts from social accounts

  • Identifying and engaging with influencers to help elevate our brand and amplify points of view

  • Managing the brand's social presence day-to-day, monitoring channels, responding to posts and managing reputation issues appropriately

  • Responding to customer-service emails as needed

EVENTS 

  • Coordinate and attend events in our markets across the country

  • Emcee events and engage with attendees as needed

  • Schedule music and entertainment in coordination with Director of Marketing and city curators

MEDIA 

  • Write and submit press releases to media outlets (TV, magazines, etc)

  • Participate in on-camera interviews as needed

 

REQUIRED QUALIFICATIONS:

  • Demonstrates creativity and existing immersion in social media

  • Highly creative writing experience with a great sense of humor and wit

  • Comfortable being on-camera and maintaining a fun, but professional candor

  • Possesses knowledge and experience in traditional and digital marketing

  • Can read a room and empathize easily with PubPass users, partners and team

  • Experience with content development and publishing tools, including video/photo editing software

  • Displays in-depth knowledge and understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, etc.) and how each platform can be utilized in different scenarios

  • Maintains excellent writing and language skills

  • Experience writing press releases and pitching story concepts to media outlets

  • Working knowledge of the blogger/influencer ecosystem relevant to PubPass

  • Comfortable planning events and speaking in front of a crowd

  • Ability to work independently and use good judgment in bringing to life the mission and voice of PubPass 

 

PREFERRED QUALIFICATIONS:

  • Knowledgeable about the craft beer industry 

  • Photography and videography experience 

  • Experience with public relations tools and practices.

 

WORK DAYS: This position requires that essential functions are performed during weekend and/or evening hours as needed / reasonable. Our users are interacting with us mostly at night and on weekends. It’s a craft beer business. You get the idea.

TRAVEL: 30% 

HOW TO APPLY

Applications should be submitted to HR@getpubpass.com To be considered for this position, please attach the following:

  • Cover letter

  • Resume

  • Portfolio of example work (social, video, events, advertising, etc.)


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