VP of Marketing

Lord Hobo Brewing Company

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VP of Marketing

As we move forward in our development, we seek an experienced and talented marketing mind to lead our efforts in implementing and executing strategies that will help further our rapid growth.

This position will be responsible for the ground up development and implementation of marketing strategies and tactical programming. The ideal candidate must perform a full array of marketing duties at an executive level. 

 Key Responsibilities: 

  • Develop LHBCo’s strategic and tactical marketing plan leveraging research, data, and analytics

  • Develop and implement marketing fundamentals (e.g. target market personas, brand guidelines, editorial calendar) 

  • Corral the marketing tactics currently handled by various LHBCo stakeholders into one unified strategy 

  • Develop and analyze well founded data analytics and conversion metrics to guide marketing decisions and assess ROIs

  • Own the ongoing evolution of the LHBCo story and brand image 

  • Craft product-marketing strategies to align with product goals and the overall LHBCo-marketing strategy

  • Leverage all forms of media to drive LHBCo’s share of established markets 

  • Design and implement launch plans (new markets and new products) 

  • Cultivate and lead marketing team as growth dictates additional hires 

  • Identify requirements for agency outsourcing and be primary resource for agency vetting and selection

Qualifications & Skills:

At a minimum, the VP of Marketing must have the following qualifications and skills:

  • BA/BS Marketing, MBA highly preferred 

  • 5+ years of experience with demonstrated success in leading strategic and tactical marketing departments and initiatives 

  • Beer or other beverage industry experience a huge plus 

  • Demonstrated history of creating national/regional advertising content in a variety of formats and experience managing high visibility content 

  • Proven ability to think strategically in implementing marketing strategies, tactics & initiative

  • Demonstrated ability to lead with a successful history of managing at least 5 direct reports

  • Comfortable working with and presenting to any audience, e.g. 3rd party sales partners,senior management, highly creative types, highly logical types, etc. 

  • Ability to define marketing conversion metrics 

  • Comfortable traveling regularly and working autonomously

Please submit your cover letter and resume to Dave Censullo: careers@lordhobo.com 

Lord Hobo Brewing Co. is proud to be an equal opportunity employer

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