Brand Manager

Chihuahua Brewing Company

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Job Responsibilities 

Take brand ownership and provide the vision, mission, goals and strategies for Chihuahua Brewing Co.

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

Form and maintain ongoing touch-point and bridge between branding, marketing, and facilitating communication between departments.

Continually research new and innovative approaches to communicate our messaging with our shoppers at retail.

Manage and improve communication and process relationships with internal stakeholders, and determine the best brand program strategies for each channel.

Build relationships by working with cross functional departments and creative/retail agencies to ensure program synergies and success of brand initiatives at retail.

Manage program performance focusing on delivering key metrics of volume and share to budget. Analyze return on investment (ROI) and provide strategic direction on program design moving forward.

Supports the development of both the retail and restaurant strategy.

Leads the execution of all branded content at the consumer level by collaborating closely with external agencies and cross functional teams across Sales and Marketing

Job Qualifications 

Minimum Qualifications 

Bachelor’s Degree

Strong business acumen and analytical skills

Minimum of 5 years business experience in sales or marketing

Strong team work skills and orientation

Excellent verbal and written communications

Strong analytical skills with proficiency in PowerPoint, Excel, Word, syndicated data and internal system tools

Process oriented, focused, detailed and disciplined approach to task

Preferred Qualifications 

Beer/alcohol beverage industry knowledge

Experience working in a CPG company

Field sales experience

Understanding of the selling process, retail environment, and distribution network

Proficiency in Spanish language

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Chihuahua Brewing Co. is an equal opportunity employer (Minorities/Females/Disabled/Veterans)

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