Communications and Media Coordinator

Dry Dock Brewing Co

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Under the direction of Marketing Manager, the Communication and Media Coordinator is responsible for public relations, maintaining and creating original content for social media channels and websites, and acting as a reactive online customer service representative for both Dry Dock and our sister company, The Brew Hut.   The position will also work closely with ownership, the management team and The Brew Hut.  

Role and Responsibilities

  • Support Dry Dock and The Brew Hut public relations efforts including, but not limited to, draft and edit press releases, establish and maintain relationships with local media outlets, develop media kits, and provide media with tours and beer samples as needed.
  • Create content and manage monthly newsletters for Dry Dock and The Brew Hut.
  • Create and implement social media strategy and best practices set forth by the sales & marketing team across various platforms (Facebook, Twitter, YouTube, Pinterest, LinkedIn, Google+, etc.)
  • Utilize SEO to increase quality and quantity of website traffic and to increase visibility of website to the users of a web search engine.
  • Write social media content that is consistent with brands, specifically website, newsletter, press releases, and any other marketing content; ensure all content is consistent with company marketing and branding guidelines.
  • Track, measure and report results; use data to optimize and evolve our social marketing strategies.
  • Organize and execute contests and giveaways via social media.
  • Create and edit videos and produce photography as needed for websites and social media.
  • Maintain event calendars and websites.
  • Grow the brands’ social media audience & engagement across all channels, and create a sense of community among top contributors – engage with audience/community and respond/react to comments appropriately.
  • Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques.
  • Participate in the Events Committee meetings in order to promote events at retail locations on social media platforms.
  • Monitor social media forums, chat rooms and community platforms (blogs, etc.).
  • Data entry of events on websites, social channels, regional media calendars and other partner calendars.
  • Become a brand ambassador and advocate of the companies in social media spaces, engaging in dialogues with our audience where appropriate.
  • Manage a large number of projects simultaneously to ensure smooth implementation.
  • Event assistance as needed.
  • Work closely with Marketing Coordinator and Marketing Assistant and support with projects as necessary.
  • Provides guided brewery tours upon request by manager or Owner.
  • Other duties as assigned.
  

Physical Demands

Dry Dock Brewing is a manufacturing brewery with tasting rooms that requires many physical demands.  This position is an office job in a production facility which requires, but not limited to:

  • Sitting or standing for long periods of time.
  • Frequent walking, bending, twisting, kneeling, climbing, stooping, crawling and crouching. 
  • Use hands, fingers to wrist and maintain fine digit manipulation and must be able to fully extend arms.
  • Must be able to maintain adequate vision (with or without corrected lenses); able to distinguish colors.  Adequate peripheral vision is also necessary for safety purposes as are depth, distance, and ability to focus. 
  • In performance of job duties, employee is routinely required to communicate effectively with coworkers, customers and vendors.

Knowledge, Skills and Abilities

  • Ability to effectively communicate and cooperate with coworkers, Owners, management and sister company management.
  • Must have superior customer service and interpersonal relationship skills with special emphasis on problem-solving.
  • Confident public speaker.
  • Ability to work independently as well as strong team orientation and ability to work with diverse group of individuals.
  • Detail oriented with excellent organizational and coordination skills.
  • Responds positively and quickly to voicemails, emails, vendor and customer concerns in a timely manner, both internally and externally.
  • Treats all employees with dignity and respect; creates an environment where the entire team does the same.
  • Demonstrated understanding of safety standards and protocols; safety minded.
  • Customer centric disposition; professional and interactive.
  • Strong project and time management, attention to detail, and problem solving skills.
  • Professional written, verbal and interpersonal communication skills required.
  • Highly competent with computer functions.
  • Ability to maintain confidential matters.
  • Knowledge of business English and spelling.
  • Ability to use computer, copier, postage meter, facsimile, printer, multiple-line phone, paper folder, laminator, projector, and scanner.
  • Ability to follow oral and written instructions.
  • Must have reliable transportation, a clean driving record and the ability to operate a company owned motor vehicle.
  • Manage a large number of projects simultaneously to ensure smooth implementation.
  • Ability to work onsite, travel, and work nights and weekends as needed for industry-related events.  Some workdays may require split shifts whereas there may be several hour break in the middle of the day.

    Experience and Education Requirements

  • Must be 21 years of age.
  • 2+ years of marketing and / or graphic design work for a brand, website and/or media company.
  • Bachelor’s or Master’s Degree in graphic design, marketing, communications, journalism, advertising or related degree preferred.
  • In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, YouTube, Twitter, Instagram, Snapchat, etc.).
  • Editorial and/or a marketing/PR background helpful.
  • Proficiency with Google and Microsoft Office (Excel, Word, PowerPoint, etc.) required.
  • Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
  • Proficient in WordPress, Constant Contact, and Google Doc.
  • Solid knowledge of search engine optimization principles and best practices.

    Work Environment

  • The position will primarily perform work duties in a shared office environment with frequent trips to the front tasting room area and the production floor as well as sister company, The Brew Hut. 

     Our Ideal Candidate

  • Has serious enthusiasm for craft beer.
  • Has great attention to detail, thoroughness and analytical skill.
  • Problem solver and solution developer for complex situations and issues.
  • Has good time management, organization skills and is effective in multi-tasking.
  • Is knowledgeable about beer and the brewing process.
  • Takes pride in their job and the companies.
  • Strong interpersonal communication skills.
  • Even temperament.
  • Is generally a happy person and likes to have fun.
 
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