Social Media & Influencer Marketing Manager
Lemon PerfectApply for this Job
Social Media & Influencer Marketing Manager
The Social Media & Influencer Marketing Manager will be responsible for developing and leading efforts related to amplifying the Lemon Perfect brand and protect how it is presented across a variety of dimensions including storytelling, messaging, tone of voice and experience on all social media platforms. The role will report to the VP of Marketing and will have high visibility across all marketing, product, content, business development, and sales. This role will be out of the corporate HQ in Hermosa Beach, CA.
Success in this role requires seeing the big picture, defining ambitious plans and goals, building strategic roadmaps, and rolling up your sleeves and executing in an exciting, fast-paced, rapidly changing environment.
Social Media & Influencer Management
- Strong social media platform analytical skills and strategic understanding of Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube and TikTok.
- Ability to track and adapt to maximize engagement and conversion across all of the above platforms.
- Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach Lemon Perfect’s target demographics.
- Create, curate, and manage all published content (images, video, written and audio/podcast).
- Monitor, listen and respond to users in a social and brand aligned way while cultivating leads and sales.
- Identify and develop relationships with like-minded brands for impactful collaborations and giveaways.
- Develop and expand community and/or influencer outreach efforts.
- Foster social influencer relationships through continued outreach and correspondence ensuring that Lemon Perfect stays top of mind.
- Identify 5 new brand aligned influencer relationships per month across social channels and blogs.
- Maintain master list of influencer/community outreach.
- Together with VP of Marketing, oversee design (ie: social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and social ad campaigns, being sure to integrate with Lemon Perfect’s overall marketing campaign plan and channels.
- Compile reports for management showing results (ROI).
- Become an advocate for Lemon Perfect in social media spaces, engaging in dialogues and answering questions where appropriate.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Identify any threats and opportunities in user-generated content surrounding Lemon Perfect.
- Manage customer care emails and resolve any customer complaints via phone, email, or social media.
- Keep records of customer interactions, provide appropriate solutions, and build sustainable relationships of trust through open and interactive communication.
- Plan and lead community initiatives.
- Participate in community events and ensure that the Lemon Perfect brand is being correctly represented.
- Continuous outreach to relevant communities to develop solid relationships and foster core, early adopter network for Lemon Perfect.
- Manage Lemon Perfect’s overall reputation with the community and general public.
- 2-3 years of relevant work experience preferably with a startup CPG brand.
- Excellent written and verbal communication skills with the ability to establish effective relationships.
- An innate desire to foster relationships via social media platforms as well as in person.
- Ability to multi-task with an innate sense of understanding time management.
- Self-starter who takes initiative to set tasks and projects that align with the overall marketing strategy and goals.
- A passion for all things creative who understands the power of organic marketing over manufactured marketing.
- Proficient in MS Office applications (PowerPoint, Excel, Word).
- Knowledge of digital marketing and Photoshop a bonus, but not required.
About Lemon Perfect
Lemon Perfect is a naturally refreshing, zero sugar cold-pressed lemon water. Certified organic and full of flavor, Lemon Perfect is widely considered by industry insiders to be one of the most scalable, exciting and innovative emerging beverage concepts in the marketplace.
Founded in 2017 and backed by an extraordinary team of investors, Lemon Perfect is a disruptive brand at the intersection of flavor and good-for-you. Our mission is to democratize drinkable wellness by making Lemon Perfect accessible for ANYONE, anytime, anywhere.
The Lemon Perfect Company is headquartered in Hermosa Beach, CA.