Regional Sales Manager

Loco Coffee

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Role: Regional Sales Manager - New England

Reports To: CEO

Employment Type: Full Time

Location: Boston/Greater Boston

Company Overview

Loco Coffee is a rapidly growing Ready to Drink coffee brand that is changing the way we drink coffee. The brand was founded by two longtime friends with a mission to create healthier coffee that people can feel good about drinking. Loco utilizes functional, plant based waters like coconut water and maple water in cold brew to enhance the coffee with electrolytes, antioxidants, and natural sweetness without all the sugar and calories of many other coffees. After launching their shelf stable cans in June of 2018, they have since grown into chains such as Wegmans, Whole Foods, Giant, Market Basket, Star Market, and Big Y. 

What is the Role?

Loco is seeking a full-time, ambitious, energetic and hungry Regional Sales Manager to help grow its retail sales business in the New England area. The RSM will report directly to the CEO and will be an integral part of the Loco sales growth. This role is responsible for identifying new market opportunities as well as developing and maintaining relationships with retailers and distributors. The RSM will manage a small sales team and work directly with the co founders to drive sales in the New England region.

The RSM will plan and execute a go-to market strategy that will increase customer loyalty, distribution growth, and company profitability. This position requires a self motivated, organized, energetic, and creative person with sales experience. The Regional Sales Manager will work primarily in the field in the New England area.


  • Grow sales and distribution in territory including new and existing channels

  • Execute short and long-term sales objectives and strategies for market

  • Develop retail priorities to provide clear direction for sales field team to drive action at retail

  • Help manage relationships with customers, vendors, and distributors

  • Call on key accounts in the area to ensure distribution, ordering, programming, brand familiarity, staff training and proper visibility

  • Willingness to get your hands dirty in the field

  • Develop and maintain sales contact with all major customers and new prospects

  • Schedule and conduct distributor team meetings to inform and educate sales representatives of brand standards to optimize sales performance

  • Submit and review a weekly account report, monthly calendar and sales planner

  • Manage all sales expenses and budgets for market/region

  • Build a pipeline of prospective new accounts that help in achieving the overall annual plan

  • Perform retail store visits on a weekly basis, managing internal databases of stores/new accounts as well as 3rd party partnerships with shared goal of increasing retail visibility and drive sales

  • Support with new customer setup forms and ongoing promo submissions

  • Ensure planning and implementation of sales programming in all markets

  • Ensure POS and other marketing assets are utilized in the field with correct programs; participate in the development of program specific POS

  • Ability to manage and help build small sales team in the region

  • Comfortable working in a self driven environment and willing to travel within the region and occasionally travel outside of the region


  • At least 3-5 years business/sales experience within the CPG industry

  • Expert knowledge of concepts within the sales function and basic knowledge in other areas, such as sales operations, supply chain, and marketing

  • Working knowledge of trade promotion management and customer business impacts

  • A strong communicator both verbally to build retailer relationships, and in writing to accomplish follow up

  • Existing strong relationships with wholesaler management, and chain accounts in the New England area

  • Ability to function effectively in an intimate, entrepreneurial business environment and can work well with or without supervision

  • Objective-oriented, focused individual who needs little direction or supervision

  • energy and enthusiasm are critical

  • Potential to manage 1-3 direct reports

  • Able to be on the road most of the time, owns a vehicle, work nights and weekends


If interested in this role, please submit your resume and brief cover letter to

To find out more about Loco Coffee visit or check out our social media channel @drinkloco
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