Sales Director

Three Trees Organics

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Three Trees in a Nutshell

Three Trees is on a mission to delight and nourish the world with the most delicious and clean plant-based foods. Our fresh organic nutmilks are crafted with whole, nourishing, real food ingredients, offering moments of connectedness to nature. With 7 years in the market, Three Trees is established and positioned for high growth.

Sales Director Role

Are you passionate about sharing delicious and truly healthy food? Do you get energized about sales, wowing customers, building strong relationships, inspiring a team, and winning?  If so, you might be the dynamic leader for developing and implementing our sales strategy. This position requires leadership and business management skills. The Sales Director is responsible for Sales Planning, Budgeting, and Execution. This position will lead the development and implementation of Sales strategies, objectives, and tactics to gain distribution and increase sales across all channels. They are also responsible for overseeing the development and execution of trade level Marketing plans that achieve ROI as well as communicate our brand values through every touch point.

Our Team

Behind the beautiful bottle is a passionate team of data-driven food enthusiasts. Discussions are direct and lively – sparring with ideas gets us energized! No one gets hurt because it’s not about egos. Back when offices were a thing, you’d find the team chatting over lunch about latest projects/adventures (i.e. urban pigeon rescue, raised veggie beds, rock climbing), and passing around a bar of craft dark chocolate as an afternoon pick-me-up.

Our Core Values

Entrepreneurial: Striving always for excellence, we deliver consistently strong performance, and have a growth mindset. We take great pride in our work and love making an impact through what we do daily. Accountability is in our DNA.

Authentic: Bringing our honest and full selves to work every day, we share thoughts and feedback directly and openly. We value integrity and humility.

Mission-Driven: Passionate and driven by ideals, we are committed to higher standards. This keeps us aligned and focused.

Roles and Responsibilities

Sales Management

  • Ownership of annual budgeting and monthly forecasting process, ensuring the company achieves its aggressive revenue targets and strategic goals

  • Develop promotional plans, trade spend strategies, and Marketing budgets tied to sales targets; track performance monthly

  • Ensure robust weekly and monthly sales performance data analysis and track performance against objectives

  • Establish and maintain strong working relationships with key customers and retail accounts via phone, events, and in-person meetings ensuring that mutual objectives are achieved

  • Manage and oversee distribution and sales partners; motivate and energize them to help achieve company’s sales objectives

  • Ensure execution and success of promotional plans

 New Business Development

  • Develop and maintain a pipeline of new accounts to meet aggressive 24 month rolling new account sales goals 

  • Responsible for building and maintaining effective presentations for securing new business and category reviews

  • Understand product and company economics ensuring new business is able to achieve profitability targets


  • Become an industry expert, staying on top of consumers’ evolving needs and competitor and market trends

  • Develop and oversee robust tool kit of retail level marketing and trade programs (e.g., promotions, coupons, demos, trainings, retailer specific digital marketing programs, etc.) that will drive incremental velocity and generate strong ROI

  • Plan and execute selling events (mostly trade shows)

Capabilities & Qualifications
  • Highly motivated and driven, action and results-oriented, resourceful, and able to thrive in an entrepreneurial, fast-paced, and dynamic environment

  • The highest levels of integrity and good judgment

  • A strong sense of hands-on ownership and urgency in all matters related to the health of the business

  • Great people and relationship-building skills

  • Analytical, attention to detail, ability to roll up sleeves and get it done

  • Experience at a small to medium-sized CPG company

  • Experience growing a company from startup to medium stage ideal 

  • Experience managing brokers, distributor, retailers in the Natural channel

  • Developed and executed strategic and tactical sales plans including quotas and account objectives


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