Market Sales Manager - Birmingham, AL

Sierra Nevada Brewing Co.

Apply for Job

The Market Sales Manager- Birmingham, AL is responsible for executing within key on- and off-premise accounts by growing sales and market share through product distribution, display execution and promotion within their assigned market/s. This position will concentrate on key markets within multiple cities/counties and will provide wholesaler management coverage with direction from the District Sales Manager. The Market Sales Manager will spend approximately 80% of their time in retail execution. 


  • Retail Execution
    • Call on existing account base within market to obtain new distribution, execute promotional activity and increase market share
    • Solicit new business to increase volume/distribution/share within the assigned market
    • Identify retail opportunities and sell/execute against those opportunities
    • Ensure proper merchandising of product and point-of-sale materials within market and according to our brand standards
    • Generate sales by maintaining/increasing shelf facings and positioning
    • Merchandise and service accounts according to brand standards including our Q/A measures- clean POS, rotate stock, check code dates, packaging repair/replacement, etc.
    • Identify field quality concerns and report using appropriate procedures (Formstack forms, Keg Return Merchandise Authorization (RMA)).
    • Coordinate events and promotions to deliver greater brand awareness and stimulate sales
    • Conduct staff educations, beer tastings and other events as needed
    • Execute monthly National Account opportunities
      • On- and Off-Premise: securing displays, ensuring beer placement, closing gaps, checking quality and POS support
      • Coordinate with wholesaler on National Account mandates
      • Provide feedback to National Account team as to what is working at retail and challenges
    • Accomplish sales goals in accordance with our Skill Selling Techniques and Minimum Performance Standards (140 Calls/Visit per month)
    • Coordinate and conduct team sales with wholesaler
    • Provide exceptional service to assigned accounts with the goal of becoming their craft beer consultant
  • Wholesaler Involvement
    • Build positive relationships with wholesaler sales force through team sells and effective communication of sales and promotional activity as well as the Sierra Nevada Story and product line
    • Monitor point-of-sale inventory levels
    • Assist with goal setting and budgets, including co-op dollars, writing incentives and approving bill-backs
    • Develop, deliver and execute the trimester and monthly planning meetings in conjunction with the District Sales Manager 
  • Sales Administration
    • Operate effectively within the brewery and budgetary guidelines
    • Compile and submit reports on assigned market and general market information to management team and wholesaler
    • Complete monthly sales call calendar by the 20th of the previous month
    • Utilize sales tools (KARMA, VIP, Nielsen, Power BI, etc.) effectively
    • Recap weekly KARMA accomplishments to wholesaler
    • Coordinate with wholesaler on commitment closure opportunities


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills & Abilities

  • In depth knowledge of state and federal liquor laws required
  • Demonstrated ability to consistently achieve company business plan goals, including volume, distribution, and profitability
  • Strong organization and time management skills
  • In-depth knowledge of Sierra Nevada Brewing Co.’s history, culture and product
  • Ability to interface with various levels of management at both retail and wholesale
  • Excellent organizational, analytical, communication and presentation skills
  • Excellent sales skills
  • Self-motivated and ability to work with limited amount of direction; ability to work both independently and within a team to accomplish goals

Education & Experience

  • Minimum of two (2) years of business to business sales experience required
  • Previous sales experience in the alcohol beverage industry is preferred
  • Minimum 2-year college degree or equivalent experience
  • Bachelor’s degree in Business or Marketing preferred


  • Moderate travel (up to 30%) required, primarily to customer sites and required meetings

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to work in an office setting spending time in front of a computer screen with the need to use hands and fingers to type.  Regularly required to work in an out-of-office setting with long periods of sitting while driving (individually and as a passenger) or flying.  Occasionally exposed to outside elements and refrigerated rooms. Possible exposure to second-hand smoke while working in on-premise establishments. The noise level in the work environment is usually quiet, but may occasionally be moderate or require hearing protection (visiting distribution centers and warehouses).

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to lift 44 pound cases without assistance and maneuver 168 pound kegs safely and with proper body mechanics. While performing the duties of this job, regularly required to use hands to finger, handle or feel.  Regularly required to stand, walk, sit, talk and hear. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and ability to adjust focus.


  • This position requires a valid Driver’s License with an exemplary driving record free of any major violations in the last three years
  • Selected candidate must pass a post-offer, pre-employment background check and driver's license check
  • You must be at least 21 years of age to work for Sierra Nevada Brewing Co.
  • Selected candidate will be required to reside in/or relocate to the specified market area (Alabama)

** Applications will be accepted until 11:59 PM Pacific Time on February 5th, 2019**

Sierra Nevada Brewing Co. is an Equal Opportunity Employer

Apply for Job