Southern Denver/Colorado Springs Sales Representative

Holidaily Brewing Company

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Holidaily Brewing Colorado Sales Representative Job Summary:

The Holidaily Sales Representative will work closely with the southern Colorado distributor network (Centennial, Lone Tree, Castle Rock, Colorado Springs), primarily focusing on the following: driving Holidaily’s brand visibility in the market, increasing sales and distribution in targeted on and off-premise accounts (including chains), and educating retailers and distributor personnel about Holidaily’s unique, certified gluten free brands.

Essential Job Duties and Responsibilities:
The responsibilities of the position include, but are not limited to, the following activities:

* Sales/Distribution:

  • Develop and execute annual plans for each distributor; plans will include goals for: sales growth, distribution, and promotional activity
  • Pursue opportunistic on & off-premise distribution on an on-going basis
  • Attend distributor sales meetings, making timely presentations on: upcoming promotional activity, introducing new and “limited release” beers, and driving knowledge and education about Holidaily’s brands

* Relationships/Business Building:

  • Develop and maintain strong, positive relationships with targeted retailer account staff
  • Develop strong relationships with distributor reps through in-market support, scheduled ride-alongs, and Holidaily brand education

* Product Knowledge/Education

  • Execute effective staff education sessions in targeted on & off premise accounts, including product samplings (as permitted by Colorado regulations)
  • Educate distributor sales teams on Holidaily products, and the gluten-free beer market o Understand and communicate competitive, gluten free segment landscape and market trends

* Special Events/Activities:

  • Execute on and off premise promotions in targeted accounts, that generates brand awareness, consumer sampling, and supports chain distribution and programming
  • Support targeted festivals and special events throughout the market

* Quality Assurance:

  • Work with distributor to ensure Holidaily’s product quality standards are being adhered to in retail accounts
  • Monitor OOS and out of rotation product in territory; follow up with key distributor personnel to take corrective action, as needed

* Administration:

  • Complete necessary weekly administrative reporting and communications on a timely basis, as prescribed by Holidaily’s Sales Director
  • Update performance to all business plan goals on a timely basis
  • Manage all budgets assigned to the territory, including personal expenses (ie, T&E)

* Other duties: as periodically assigned by your manager

Preferred Skills & Knowledge Requirements:

  • Bachelor’s degree
  • Salary, plus bonus pay structure (Salary based upon experience)
  • Beer sales experience preferred
  • Knowledge of National and Colorado craft beer industry and trends, including the gluten-free segment
  • Strong decision-making and problem-solving skills
  • Strong written communication and oral communication skills
  • Excellent time management skills; ability to be proactive, take initiative, work autonomously, and be highly self-motivated
  • Excellent organization and coordination skills; ability to manage priorities and routine functions effectively and efficiently
  • Willingness to learn, grow, and be coachable
  • Must be an energetic and competitive person, who is passionate about a career in sales & craft beer
  • Active listening skills: understanding that goals are best accomplished by listening to, and filling, customer needs
  • As position requires driving to and from distributorships and retail accounts over a large geographic territory, incumbent must have the following:
  • A valid Driver’s License
  • A good driving record
  • A reliable, registered, and insured leased or owned vehicle
  • Lifting cases or kegs, and use of a hand truck, required on occasion


Founded in 2015 in Golden, Colorado, Holidaily Brewing Company is a high-quality producer of gluten free beers and is one of only 12 “certified” gluten free breweries in the United States. Sourcing only the finest ingredients, Holidaily has mastered the ability to produce a wide variety of gluten free offerings. In a very short time, Holidaily has developed a strong following among not only consumers seeking gluten free alternatives, but those who simply appreciate well made, craft beers.

100% Certified, Dedicated to Gluten-Free: Largest Gluten Free Brewery in the country!

Our mission is to provide those with celiac diagnosis, gluten sensitivity, any interest in reducing gluten intake or a general love for craft beer a safe beer product that also tastes great. That’s why Holidaily
Brewing is the only commercial scale, dedicated gluten-free brewing facility in Colorado. There’s never a chance of cross-contamination, so you can celebrate with no worries.

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