Beyond Beer Manager

Katcef Brothers, LLC

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The Manager is responsible for key account strategy, trade marketing execution, portfolio management and communication to the sales team. The Manager must develop and foster a strong local working relationship with key stakeholders both externally (Supplier Partners) and internally (sales / marketing team).



  • Build a strategic category plan for our Beyond Beer portfolio for Washington, DC, Annapolis Montgomery County, Md markets. This would include brand plans, pricing, incentives, trade marketing, and innovation.
  • Develop, monitor and track marketing/trade programs providing input to Senior Management
  • Work closely with Senior Management to build, track, and monitor a sales plan that coincides with the strategy. This includes communication cascade, target setting, and trade execution standards.
    • Utilize sales tools to identify sales opportunities at store level.
  • Responsible for monitoring related budgets.
  • Monitor inventory levels and sales targets.
  • Develop, monitor and track marketing/trade programs with your respective supplier partners
  • Analyze competitive trends and report appropriate developments

Job Qualifications

  • Undergraduate degree
  • 5+ years’ experience within sales, sales management, key accounts, and/or category management preferred – experience in the alcohol industry an asset
  • Demonstrated ability to work across functions, business units and geographies
  • Demonstrated ability to work effectively with others in an inclusive and diverse environment
  • Strong stakeholder management focus
  • Works with a strong sense of urgency
  • Excellent oral and written communication skills
  • Thrives in ambiguity
  • Does not need all information to navigate effectively
  • Able to succeed in a changing environment
  • Demonstrates agility within a dynamic environment
  • Demonstrates a hands-on attitude and a strong attention to detail


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