Activation Manager

Katcef Brothers, LLC

Apply for this Job

The Activation Manager is responsible for all activation aspects of brands like, Stella Artois, Michelob Ultra, Bud Light Seltzer, Cutwater, BABE, etc. The Manager is responsible for in-market activities such as samplings, special events, social media, etc., The Manager must develop and foster a strong working relationship with both our Supplier Partners and our Sales / Marketing Team) with in all 3 markets, Washington, DC, Annapolis, Md & Montgomery County, Md.




  • Present ideas and information on all products to retailers and customers
  • Sell in promotions and activations at retail accounts
  • Execute evening and weekend promotions as necessary
  • Build rapport and interact with consumers. Present ideas and information on AB products to retailers and customers.
  • Plan, coordinate and participate in promotional events tied to brand image.
  • ·         Utilize sales tools to identify sales opportunities at store level.
  • Communicate sales opportunities at store level. 
  • Report market activities and trends on a weekly tracking form.
  • Leverage social media platforms to drive brand awareness in market.
  • Collect, track and register all samplings monthly for all 3 companies



Job Qualifications


  • 2+ years industry experience
  • College degree or candidate close to completing college degree preferred
  • Must be at least 21 years of age.
  • Highly self-motivated and able to work flexible hours (nights and weekends).
  • Knowledge of beer industry 
  • Experience in adult beverage industry with a focus in (sales, promotions and management)
  • Effective communication, administration and presentation skills
  • Ability to work in a team environment, and have leadership and planning skills
  • Prior customer service or sales experience preferred
  • Experience reporting key metrics and sales data back to supervisors



Apply for this Job