Activation Manager

Katcef Brothers, LLC

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The Activation Manager is responsible for all activation aspects of brands like, Stella Artois, Michelob Ultra, Bud Light Seltzer, Cutwater, BABE, etc. The Manager is responsible for in-market activities such as samplings, special events, social media, etc., The Manager must develop and foster a strong working relationship with both our Supplier Partners and our Sales / Marketing Team) with in all 3 markets, Washington, DC, Annapolis, Md & Montgomery County, Md.

 

 

Responsibilities

  • Present ideas and information on all products to retailers and customers
  • Sell in promotions and activations at retail accounts
  • Execute evening and weekend promotions as necessary
  • Build rapport and interact with consumers. Present ideas and information on AB products to retailers and customers.
  • Plan, coordinate and participate in promotional events tied to brand image.
  • ·         Utilize sales tools to identify sales opportunities at store level.
  • Communicate sales opportunities at store level. 
  • Report market activities and trends on a weekly tracking form.
  • Leverage social media platforms to drive brand awareness in market.
  • Collect, track and register all samplings monthly for all 3 companies

 

 

Job Qualifications

 

  • 2+ years industry experience
  • College degree or candidate close to completing college degree preferred
  • Must be at least 21 years of age.
  • Highly self-motivated and able to work flexible hours (nights and weekends).
  • Knowledge of beer industry 
  • Experience in adult beverage industry with a focus in (sales, promotions and management)
  • Effective communication, administration and presentation skills
  • Ability to work in a team environment, and have leadership and planning skills
  • Prior customer service or sales experience preferred
  • Experience reporting key metrics and sales data back to supervisors

 

 

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