San Juan Seltzer( Local/Craft Spiked Seltzer)Apply for this Job
POSITION OVERVIEW: The successful Brand Manager candidate will help lead, participate in and facilitate the Company’s grassroots marketing and event efforts including:
Strive to create news, excitement and “buzz” status for our products in all channels and geographies that we do business in;
Assist in the planning, development and execution of the Company’s consumer/events marketing efforts;
Help create high levels of brand awareness and trial of existing and new products and programs across all channels via unique and creative programs/ideas;
Understand how relevant consumer, customer and competitive trends influence our decisions and support our business initiatives; and
Support and add value to the Company’s ongoing ideas across our Brand/Consumer Marketing, Public Relations; and Selling efforts.
Quickly assess the needs of the business to then help create plans and a sense of purpose for our grass roots marketing efforts that will ultimately define the direction for our brand and achieve our business objectives.
Develop and implement innovative solutions that excite our customers, distributor partners, and end users, ultimately achieving targeted awareness and usage levels for our products.
Help align our organization, suppliers and customers behind our consumer and gatekeeper marketing efforts to be the #1 craft brand wherever we compete.
Via unique and relevant programs/promotions/events, create “buzz” status for our brand via targeted constituencies across the US to ensure that volume and profitability targets are achieved.
Coordinate & represent our company/brand at events/sponsorships/shows and ensure the timely delivery of various materials and products to support each event/venue.
Provide support to the sales team on an ongoing basis.
- INTERACTION AND ENVIRONMENT:
Reports to: President & CEO
Also works with: Founder, Sales Team and Operations Manager.
Interacts with: Various suppliers, venues and other partners
Environment: Fun, Creative, Supportive, Cohesive and Entrepreneurial
Must love your job!!!! Must love Spiked Seltzer!!! Must understand Millennials!!!
Must be a self-starter/finisher with a proven track record of creating a successful personality and “buzz” for a consumer food or beverage brand via grassroots marketing efforts within a high energy/entrepreneurial/fun environment.
Capable of working long hours cohesively in small teams.
Strong knowledge of the beverage alcohol industry including the 3-tier distribution system.
Excellent problem-solving skills and an ability to meet deadlines.
Excellent written and verbal communication skills; ability to communicate effectively and project a professional image. Ability to prepare concise action plans, budgets, timelines and presentations.
Willingness to take a position, to show personal initiative, and to persevere in the face of significant challenges and/or feedback.
Ability to prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills.
Must be capable of lifting 40 pounds for extended periods of time and be available to work periodic weekends and evenings especially during the peak “beverage season”.
Strong computer skills…proficient in Word, PowerPoint, Excel and Email.
- EDUCATION, EXPERIENCE & COMPENSATION
Doer with 3+ years of consumer grassroots marketing and brand management within a highly successful entrepreneurial food and/or beverage company.
Early career development within “world class” fast-paced consumer goods companies known for creative successes and aggressive growth orientations.
CPG and/or Beverage Alcohol channel knowledge preferred.
Bachelor degree preferred.
Compensation includes: Competitive Base Salary, Company Benefits and Equity Potential.