Sales Manager

The Beer'd Brewing Co.

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Beer’d Brewing was opened in 2012 with a three-barrel brewhouse focusing on hop forward Ales and has grown to produce 6,500 BBL’s annually. With a taproom foreword approach The Beer’d Brewing Company also maintains a sizeable self-distribution model within Connecticut and partners with wholesalers for distribution in both Rhode Island and Massachusetts.

The addition of a Sales Manager to our team will be imperative as we continue to grow.  The ideal candidate will have a proven brewery sales track record, be passionate, committed to and relentlessly attentive to details, while also cognizant of the importance of listening, mentorship, teamwork, and the company’s core focus.

This position will be responsible setting, managing, and executing the outside sales targets and objectives in alignment with ownership’s expectations.


Primary Function

The Sales Manager reports to ownership and drives healthy growth strategy and brand placement opportunities both within our home territory as well as beyond.



Daily Operations

-Supports The Beer’d Brewing Co.’s Core Values and Focus

-Coordinate with management team on sales planning and forecasting

-Oversee the sales teams through relationship management, clear objectives and action-oriented analytics and measurements

-Manage a team of two Sales Representatives

-Oversee tracking and recording key analytics

-Develop and maintain management and vendor relationships

-Influence distributor focus and develop tactics to increase their commitment to our brand

-Work and communicate well across all levels of a brewery operation (management, packaging, customers, suppliers, etc.)

-Assist with the Chief Executive Officer, Marketing department, and local Graphic Designers to drive promotion of our brands in new and existing markets.

-Hold all crew members accountable to operating within brewery procedures

-Conduct annual performance reviews with all direct reports

-Ensure compliance with all Alcohol and Tobacco, Tax and Trade Bureau (TTB) standards and required documentation

-Facilitate vetting, hiring, and training of sales staff

-Assist in the development of department budget, planning, and forecasting as well as directing production staff as they implement daily operational activities

-Translate the overall business strategy into sales goals and objectives for the brewery

-Work with Accounting to review appropriate financial statements, sales activity reports and other performance data to measure productivity and goal achievement 

-Identify and rectify areas for cost reduction and program improvement

-Ensure proper merchandizing in on and off premise accounts

-Track and monitor progress in all identified accounts

-Plan and execute on-premise promotions



-Assist Sales Representatives in managing Distributor Relationships, route penetration, and inventory levels by providing solid objectives and information

-Ensure all safety protocols and laws are observed in that transportation of products; train, reinforce and improve a safety culture and attitude in sales/logistics operations

-Oversee and improve vehicle management (purchasing and maintaining) alongside the Warehouse/Logistics Manager



-Represents Beer’d at industry events and conferences

-Ability to assist with offsite tastings and events as necessary

-Ability to become a Certified Cicerone within six months



-Must be able to bend, squat, kneel, push, pull and walk on uneven surfaces on an occasional basis

-Must be able to climb stairs

-Occasionally lift up to 60 lbs

-Proficient with Microsoft Word, Excel, PowerPoint and QuickBooks.

-Ability to create a strategy to implement continual improvements in sales processes and increase market share and revenue

-Demonstrated ability to create and deliver engaging, straight forward, and detail-oriented presentations to a wide variety of audiences

-Long-term strategic planning and vision capabilities

-Knowledge and experience related to the three-tier sales system

-Ability to manage and develop a remote team of Sales/Brand Representatives across state lines


Education, Experience and Skills

-Bachelor’s degree

-A minimum 5 years practical, professional sales and marketing experience

-2+ Years management and leadership experience required

-Success within portfolio management and brand development

-Ability to work in a fast-paced and constantly changing work environment

-Writing and math skills are necessary to be successful in this position

-Strong work ethic and self-starter

-Excellent interpersonal skills and team collaboration

-High level of attention to detail and strong communication skills

-Positive attitude and ability to offer creative solutions to challenges


Position Type/Expected Hours of Work
Some flexibility in hours is allowed, however employees are expected to be available during the “core” work hours of 8:00am- 5:00pm. Occasional evening and weekend work may be required as job duties demand. While there may be opportunity for occasional remote work, the requirements of this job are best suited to someone who is able to work in office during business hours.



Must be open and able to travel by all methods. Occasional travel outside the local area and overnight stays may be required.


Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

-The employee may work with hazardous materials and utilities

-The employee works on wet floors and with wet equipment

-The employee may at times work around high voltage, flame, hot water, steam, broken glass, and CO2 sources

-The employee frequently works in a sanitary environment

-The employee may sometimes work near moving mechanical parts


Compensation based on experience.  Benefits include PTO, Paid Holidays, Health Insurance, 401(k) retirement plan and free beer.


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