Community Manager

TRIBALÍ Foods, Inc.

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JOB TITLE: Social Media Marketing Manager

 

JOB DESCRIPTION: Develop and execute comprehensive social media and marketing campaigns and programs, both short and long range, to support brand growth and awareness for TRIBALÍ Foods.

 

GOALS:

  • Create Brand Awareness for TRIBALÍ Foods
  • Humanize the Brand by bringing in Lifestyle elements
  • Generate Business and Sales at store level through the creation of an influencer program
  • Provide Fresh Content for Search Engines
  • Increase Traffic to Website
  • Increase Ranking for Website
  • Create Social Conversation and Engagement for the brand
  • Build brand partnerships for large-scale quarterly IG Giveaways

    JOB RESPONSIBILITIES:

    ­ Social Media Services

  • Develop, manage and execute strategy for rapid growth across social accounts: IG, FB and Pinterest.
  • Head digital marketing efforts to drive brand awareness through creative campaigns i.e. cross-promotions with other brands, giveaways, social partnerships
  • Secure massive quarterly 5+ brand giveaway that results in a large follower increase – provide copy and take image. Quarterly dates TBD
  • Write and design communications material and copy through digital media handles
  • Plan, shoot and edit photos for social handles
  • Maintain and schedule content across social media accounts
  • Engage with bloggers, influencers, and consumers to grow our social following and continue to build our community
  • Light development of recipes and food pairings of our products for sharing across our social accounts
  • Offer guest recipe blog posts on social media accounts and website for the higher tiered influencers/established bloggers
  • Offer and coordinate IG/FB takeovers on accounts to mid-to-top tiered influencers.
  • Answer customer questions and respond to customer comments across accounts

    Email Newsletter Services

  • Develop and send out a custom branded bi-weekly newsletter that holds value and engages recipient consisting of content featuring: (product: recipes/pairings or videos,) latest PR mentions, expansion updates, blog, and more – template already in place. This is a collaboration effort - see here: https://drive.google.com/drive/folders/1eQO2cevoN599_lZ6X4kQDtYh3fF0unUE
  • Maintain and grow company newsletter list – growing a list of loyal customers is the highest converting audience to sell to.

    Other

  • Available to attend EXPO West Trade Show in Anaheim in March to represent our brand 
  • Light Graphic design work as needed for marketing needs and social media accounts
  • Light photography needed for product pics and collaborations with other brands

     

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