Associate Brand Manager

King Arthur Flour

Apply for Job

General Summary

As Associate Brand Manager, you will assist the Brand Manager in the development and execution of brand product strategy, including new product development, product line sales performance, financial management, marketing planning, and tactical execution of marketing plans. The brand team is responsible for delivering profitable sales growth for assigned product lines.

Essential duties and responsibilities

  • Analyze brand, category, and competitor performance using internal and Nielsen data and derive insights for business decisions
  • Execute specific marketing plans in coordination with digital, shopper, and trade marketing teams
  • Lead cross-functional teams for marketing-led initiatives including packaging changes, product line extensions, etc. in coordination with R&D, operations, creative, and sales teams
  • Develop a deep understanding of our consumers through market research
  • Assist in developing product line strategy through brand plans
  • Manage product sales projections to help with accurate forecasting


Minimum job requirements

  • Bachelor’s degree required, MBA strongly preferred
  • 1-2 years of experience in consumer marketing, brand management, or product marketing
  • Prior experience working for a consumer-packaged goods (CPG) company
  • Proficiency in IRI or Nielsen

Success factors/competencies for this role

  • Open to change, recommends actions for continuous improvement
  • Thinks and acts strategically, understands how role contributes to larger outcome
  • Provides exemplary customer service to both internal and external customers
  • Sets high standards for oneself, meets deadlines
  • Learns from mistakes, receptive to feedback
  • Effective communicator, listens and respects others’ points of view
  • Participates in team problem solving and decision making
  • Maintains a positive attitude
  • Community minded – gets involved, volunteers
  • Entrepreneurial self-starter comfortable with ambiguity and adaptable to new/changing processes
  • Proven project manager
  • Experience with robust analysis and problem-solving
  • Strong collaborator with people across disciplines
  • Strong desire to learn and be able to apply new concepts quickly and effectively
  • Ability to prioritize multiple demands, often on short timelines
  • Genuine enthusiasm for the King Arthur Flour mission and products, commitment to living our values


  • Understand that safety is everyone’s responsibility, including mine
  • Responsible for providing a safe and ergonomically sound work environment, identifying unsafe conditions and correcting these conditions immediately
  • Engaged in safety and compliance training programs and encourage 100% team participation in same


  • Adhere to company-wide green norms, look for ways to reduce, reuse, recycle
  • Educate oneself on KAF environmental campaigns
  • Strive to continually improve and implement new processes to reduce our environmental impact

Apply for Job