Marketing Manager

World Finer Foods

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Marketing Manager

 

Our Company:

World Finer Foods is a full service sales, marketing and distribution company for food, beverage and personal care brands.  With $200 million in annual sales, World Finer Foods sells over 50 brands and over 1000 products from around the world. 

 

Among World Finer Foods brands are well known household names including:  Reese specialty foods, Bonne Maman preserves, Colman’s English mustard, Familia Swiss cereals, Jules Destrooper cookies, Manuka Doctor honey, London Pub malt vinegar, and Wellington crackers.

 

Job Description:

The Marketing Manager is responsible for managing a portfolio of brands including but not limited to the following functions:

  • Developing and executing profitable trade sales and marketing programs

  • Driving program completion in partnership with the sales team

  • Creating and implementing annual business plans by analyzing:

    • Pricing

    • Trade and consumer promotion effectiveness

    • Channel strategy

    • Consumer and customer sales data

    • Competitors

    • Geographic penetration

    • Market/category trends

  • Managing P&L for brands to ensure margin integrity

  • Building retail presentations to support sales team calls

  • Providing regular reporting to brand owners (internal or external) to show progress against plan

  • Partnering with sales and purchasing teams to deliver accurate demand forecasts

  • Other duties as determined by management

     

    Skills and Experience:

    The ideal candidate will have experience in classic CPG consumer marketing, including knowledge of Trade Marketing (especially promotion evaluation), digital marketing and new product development. In addition, the person should demonstrate a proven history delivering both top and bottom line results. Individual should be able to work both autonomously and in a team environment and proactively deliver business solutions. The successful candidate will be comfortable working in an ever-evolving environment and will bring a positive attitude to the team.

     

Requirements:

  • Strong thought leadership/strategic marketing skills

  • Ability to lead/partner with clients/brand owners.  Strong negotiation/persuasion skills

  • Exceptional time management, project management, and organizational skills

  • Comfortable analyzing data from a variety of sources

  • Ability to interpret and apply market research data

  • Excellent written, verbal, and presentation skills

  • Strong computer (Microsoft Office Suite) skills

  • Ability to travel up to 10%

 

Experience:

  • Minimum of 6 years of marketing experience (Consumer Packaged Goods industry experience preferred)

 

Education:

  • Bachelor’s Degree is required

  • Master’s Degree (MBA) is preferred

 

Position reports to Director of Marketing. The position is full time, exempt and is available immediately.

 

Please apply on-line at www.worldfiner.com under the career opportunities tab.

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