VP Sales

Jones Soda Co. - HQ

Apply for this Job


Jones Soda Co is looking for a passionate and motivated VP of Sales who will build the Jones Soda Brand and its extensions, including Lemoncocco.  Working with and developing our network of distributors and retailers for all of our brands will be required as will growing our foodservice and independent account business. With Jones Soda you have a longtime player in the craft soda industry, and Lemoncocco is a completely unique all-natural product and new brand that is showing rapid growth and an exciting connection with consumers. This position will focus on the maintenance, development, expansion, and management of our portfolio throughout the US.

Reporting directly to the CEO, the VP of Sales must be accomplished in setting and achieving sales objectives with distributor sales teams and retail partners.

Candidates for the following position should be based in the Seattle Area.


Develop and execute sales plans that maximize DSD opportunities for the Jones portfolio across all channels of trade.

Manage key accounts for channels of trade including grocery and drug, gas and convenience, mass merchant and club stores.

Develop and maintain strong relationships with distributor partner personnel, key accounts within specific regional markets and execute distribution targets and promotion support programs in concert with all channels of trade.

Develop and maintain distributor and account contacts at key retailers to ensure Jones product availability, cold and warm space merchandising and to maximize display opportunities in conjunction with scheduled promotions.

Negotiate and manage business partnerships, and develop strategies to improve product positioning,sales and margins.

Work in conjunction with established marketing programs to coordinate store events and/or local events to expand brand visibility.

· Identify new opportunities in all channels and make recommendations for business expansion

· Monitor, analyze and manage operating results against budget, prior year and forecast.

· Maintain thorough understanding of customer and competitive beverage environment by frequent market visits.


· Experience and success in building business through DSD distributors and retailers

· Alcohol beverage sales experience a plus

· Fountain sales experience a plus

· Excellent written and verbal communication skills including exhibiting competency in presentation skills

· Proficiency in Microsoft Office (Windows, PowerPoint and Excel)

· Attention to detail, strong analytical and organizational skills

· High sense of urgency, proactive, positive, outgoing, competitive, resilient and flexible

· Results-oriented and self-motivated



Minimum: Bachelor’s degree

Preferred: Bachelor’s degree in Business –Sales or Marketing concentration


Minimum: 3 to 5 years of beverage sales and execution experience that includes management of DSD distributors

Preferred: 5+ years of experience in the non-alcoholic and alcoholic side of beverage industry calling on distributor accounts and managing key accounts


· Travel: Ability to travel 25-50% of the time

Job Type: Full-time



Apply for this Job