Director of Marketing

Birch Benders

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Company Description

At Birch Benders, we're on a mission to bring people together, make your favorite foods better, and fill your days with stacks of fun! Founded in 2011, Birch Benders is the number one natural pancake & waffle mix brand in the country and can be found in over 15,000 stores. With a flagship product of all-natural, just-add-water pancake & waffle mixes, Birch Benders has expanded to offer a suite of products including frozen toaster waffles, monk fruit sweetened syrup, and microwavable snack cups. With six first-to-market lines introduced in the past decade, Birch Benders is one of the top innovators in the breakfast space.


Job Description

The Marketing Director will work closely with the Vice President of Marketing to develop and execute integrated brand strategies and marketing plans to grow brand awareness and drive trial. This role requires the ability to think strategically while still executing on the ground level. We are looking for someone with an entrepreneurial spirit who is able to build on their own experiences and proven methods to develop best-in-class marketing programs. Our ideal candidate will also be collaborative, with a drive for action and results, and able to create structure from ambiguity.


Job Responsibilities 


  • Assist in the onboarding of brand agencies, develop performance expectations, and act as the key point person for agency partners
  • Assist in the development of annual, long and short-term marketing strategy and plans
  • Develop marketing programs to grow brand awareness including, but not limited to:
    • Experiential marketing
    • Out of home marketing
    • Paid media
  • Develop strategies to further our category and consumer insights/understandings
  • Continue to build brand equity to hit key marketing metrics around trial, awareness and penetration
  • Work with sales team to develop and execute profitable trade sales and marketing programs
  • Accurately and regularly assess competitive environment, consumer trends and brand performance, through ongoing analyses
  • Manage and attend trade shows to champion the brand and cultivate new opportunities
  • Lead in qualitative and quantitative research and make recommendations to management team
  • Ensure brand messaging is consistent across all marketing activations
  • Act as a leader and role model for the organization



    You are…
    • Passionate about brand and marketing activations and have strong brand management skills
    • Obsessed with brand uniformity and consistent messaging across all programs, platforms, and departments
    • A strategic and analytical thinker who is able to shape a vision and translate it in concrete marketing plans
    • A creative problem solver and able to work independently and comfortable working cross-functionally
    • Extremely flexible and can thrive in an ever-changing, ambiguous environment
    • Organized and results driven
    • Hungry…and not just for pancakes. You are hungry for new experiences and new challenges. You are someone who takes on projects large and small with a can-do attitude and smile


      You have…
      • At least 7 years of CPG marketing experience
      • Excellent analytical skills and experience leading consumer insights
      • Copywriting and copy-editing skills
      • Excellent attention to detail
      • Proven experience in prioritizing and handling multiple projects at the same time
      • Experience managing a variety of media platforms and tailoring communications for these channels
      • Experience working at a top CPG, particularly food, is a plus Compensation and Benefits
        • Competitive salary with full health care benefits and FSAs
        • 401K plan
        • Generous vacation policy
        • Cell phone and gym allowances
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