Spiked Snowmelt Market Manager - Southern California

Upslope Brewing Company

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The Market Manager is responsible for representing the Upslope Spiked Snowmelt brand and expanding sales for our brewery in on and off-premise accounts across Southern California. Please provide a cover letter demonstrating your sales performance history, knowledge of the industry and please include why you want to work for Upslope Brewing Company.

  • Support and grow all accounts, with focus on Top 100 accounts in sales territory.

  • Build relationships with buyers and sales teams at all on-premise and off-premise accounts

  • Work with national account buyers and wholesaler national account managers in order to grow and support Upslope chain placements. 

  • Maintain complete and accurate account information and sales data in Lilypad CRM.

  • Coordinate and facilitate communication between accounts and distributors ensuring product is being ordered and delivered appropriately and a healthy relationship is maintained between all accounts and distributor. This will also include the following:

    • Communicating directly with distributor sales reps and managers responsible for your sales territory on a weekly basis.

    • Scheduling monthly "work-withs" and other creative efforts (lunch, happy hours, brewery tours, etc.) that build camaraderie between distributors, accounts and Upslope collectively.

    • Strategically targeting key accounts with distributors to increase points of distribution, rate of sale and promotional opportunities.

    • Reporting to the Director of Sales and Marketing on sales and marketing efforts and all production requirements.

    • Scheduling and attending promotional/sponsorship events, such as samplings, regional beer fests, etc. in sales territory.

    • Minimum expectation of 8 handsales/sampling events per month.

    • Managing inventory of distributor warehouses within your territory, and working with brand managers to par levels.

    • Managing allocated specialty beers and communicates appropriate information to accounts and distributors

  • Recruit, train, schedule and manage part-time promo support staff for weekly events

  • Work closely with Upslope's Marketing Manager on all marketing efforts in territory including coordinating POS orders between distributor, accounts and Upslope, and assisting with overall marketing, advertising and branding vision for Upslope Brewing Company in this territory. 

  • Understanding procedures for checking out samples, donations, festival beer.

  • Find and facilitate appropriate event sponsorships in sales territory - i.e. sporting & fundraising events in Upslope's target demographic. Identify and foster partnerships with synergistic and like-minded companies & organizations.

  • Develop and maintain relationships in the craft beer industry.

  • Other duties and responsibilites as assigned.


  • Must be 21+ with a clean driving record - no previous DUI/DWAI

  • Education: Minimum 4-year degree in Business or a related field.

  • Experience: 5 years in a similar or related field.  

  • Required skills: MS Office, GSuite, and CRM systems; technical beer knowledge a plus

  • Must have passion for the independent brewing community and the great outdoors


  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is frequently required to sit; stand; walk; reach with hands and arms; climb or balance; stoop;  kneel; crouch; crawl;  talk; and hear. The employee must frequently lift and/or move up to 40 pounds, and be able to move kegs weighing close to 165 pounds.

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The work environment will vary for this position given the nature of the job duties. The employee will likely spend ample time in a car, their home, and/or accounts. The noise levels will vary based on location. Travel is required for this position and will vary based on business needs.

  • Two weeks Paid Time Off for your first year with generous increase each year after and seven paid holidays per year

  • Health/ Dental/ Vision insurance after 30 days

  • 401(k) with company match on the first day of employment

  • Employer reimbursed professional development opportunities

  • Free beer & merchandise perks

  • Discounts and Pro-deals on outdoor equipment and activities

  • Cell phone stipend & mileage reimbursement

  • And more...

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