e-Commerce Manager

Ayoba

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As the E-Commerce Manager, you will lead online growth across AyobaFoods.com and Amazon.com. You will analyze and improve our digital strategy, including customer acquisition, user experience, retention, CRO, CRM/email, and Amazon. You will report directly to the President and will manage all related agencies, freelancers, and eventual in-house hires.

Location: Northern Virginia (Springfield, VA) - Remote flexibility for certain candidates.

Your Responsibilities:
  • Leading the company’s online portfolio to 2020 and 2021 online revenue and margin goals.
  • Own all aspects of performance marketing: drive new customer acquisition, improve customer experience & retention, and increase LTV.
  • Manage paid marketing campaigns across Social & Search to accomplish revenue goals while remaining within budget.
  • Manage Email marketing efforts.
  • Assist with customer experience improvements.
  • Research marketing trends, product trends and keep a close pulse on the competition.
  • Continuously evaluate and improve on both current and new strategies.
  • Implement the appropriate reporting systems and KPIs.
  • Work closely with the internal team and all related agencies to coordinate strategies across departments.
  • Report to President on overall performance against growth goals, track trends and make high level recommendations.
Ideal Candidate: 
  • Data driven with relentless aspiration to meet and exceed goals.
  • Enjoys analyzing data to find areas for improvement.
  • Shows a strong desire to learn new things and stay ahead of the trends.
  • Team player who can facilitate both company and personal growth.
  • Idea generator & creative problem solver.
  • Great at multitasking and prioritizing tasks, staying organized and executing in a timely manner.
  • Ability to connect consumer insights, data and business objectives to creative strategies.
  • Strong project management skills: forward-thinking & dedicated.
Requirements:
  • 2+ years of e-Commerce marketing experience (preferably in consumer-packaged goods).
  • Proven experience with Shopify, Klaviyo (or other email marketing platform), Google Analytics & Facebook Business Manager.
  • Bonus (not required): Experience with Amazon ads, customer experience, & other advertising platforms like Google Ads, Reddit, Pinterest, YouTube, etc.
  • Comprehensive understanding of the entire customer journey, including acquisition channels & retention strategies.
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