National Account Manager

Kate's Real Food

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TITLE:                                                National Account Manager – Food Service

EMPLOYER:                                     Tram Bar, LLC

CLASSIFICATION:                          Full Time

REPORTS TO:                                   VP of Sales


Job Purpose Summary: The National Account Manager – Food Service is responsible for growing and maintaining a portfolio of Food Service, Outdoor and Away from home key accounts, distribution networks and broker partners. This individual will be task with creating and implementing a strategic growth strategy similar to all other high growth channels at Kate’s Real Food.


Essential Responsibilities:

  • Evaluate new route-to-market options (alt channels) and then recommend strategy, plan and execute to penetrate these new channels and drive strategic growth.
  • Effectively develop and cross functionally execute comprehensive sales and business plans to penetrate and expand Kate’s Real Food into new channels.
  • Develop and maintain strong relationships with new and existing retailer, broker and distributor partners.
  • Identifying key markets, retailers and distribution networks.
  • Forecasting aggressive, yet realistic monthly, quarterly and annual revenue targets and implementing a strategy to achieve targets.
  • Leading new product innovation from a sales leadership perspective with marketing and operations to ensure successful roll out of food service, alt specific SKUs.
  • Responsible for tracking review dates for major accounts.
  • Utilize category and brand data to shape growth strategies.
  • Achieving trade spend targets and completing KRF ROI forms for all major opportunities.


    Travel:  50%


    Expectations and Qualifications:

    Education and Experience

    • Bachelor’s Degree
    • 5+ years Alt, Food Service, Away from home sales highly preferred
    • Key Account management
    • Experience overseeing national distributor networks including DOT Foods, C&S, DPI, CoreMark, & McLane
    • Needs experience working with both Broad-liners and Contract management
    • Food Service and Away-From-Home expertise with Non-traditional customers including but not limited to Sysco, Compass, BlueStar, Aramark, & US Foods
    • Demonstrated experience with understanding the channel and routes-to-market
    • Ability to effectively collaborate cross-functionally across marketing and operations teams
    • Broker Management
    • Relationships with key retailers, distributors and contract management is a bonus


      Knowledge, Skills and Abilities:

    • Bar industry passion and the appreciation of the culture that goes with it
    • A results driven, energetic, confident personality
    • Proficiency in the use of Microsoft Office products and CRM’s software.
    • Excellent communication skills
    • The ability to drive and have a valid driver’s license



  • Base annual salary: TBD
  • Health benefits offered
  • Expense reimbursement for approved expenditures
  • Mileage: .58 per mile reimbursement on approved mileage (subject to IRS rules and regulations)
  • Equipment and expense to follow KRF policy
  • Lots and lots of bars and bites
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