Regional Sales Manager-West
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The Regional Sales Manager-West position is designed to manage and grow Lenny & Larry’s business in the western geography of the US Market. The RMS position involves multiple channel coverage with primary focus on two key segments:
Direct buying Retailers & Distributors.
Grocery & Natural retailers buying from distributors (primarily UNFI & Kehe).
West Coast Health & Fitness Customers.
Essential Job Duties and Responsibilities
In conjunction with Manager the RSM is required to assess, develop and execute customer specific growth plans focused on expanding distribution and scheduling of promotions including display activity, ultimately improving Lenny & Larry’s position in the marketplace.
The RSM is required to travel regularly to attend customer sales calls in person in order to develop new distribution and effective promotional programming.
Utilizing Company provided templates, the RSM is expected to build and professionally execute L&L sales presentations at customer HQ with appropriate buyers. In addition, the RSM is expected to have a full understanding of the retail landscape of a given customer – this requires regular retail store visits and audits.
The RSM is required to regularly work with L&L Trade Marketing on key functions including Sales Planning & Trade Spend Management, this requires the ability to work within our TPM System to provide forecasting models capturing Volume and Trade Spend.
The RSM position is required to follow published sales Trade Spend Guidelines & Procedures.
The RSM may be required to attend specific trade shows, from time to time these trade shows may be held on weekends.
The RSM position may be required to work with brokers when assigned to specific customers.
The RSM is expected to adhere to all published Lenny & Larry’s Employee Policies & Procedures.
Tracking Tools (Company provides)
o Monthly Sales Reports to track sales vs. assigned company and individual objectives (IBOs).
o Distributor Sales Reports
o TPM System to plan & track trade spend
o Category and account specific syndicated data
RSM-West Customer Assignments:
Direct Retailers & Distributors:
· Stater Brothers
· Smart & Final
· Perfect Nutrition
· LA Intl
· 24hr Fitness
Grocery & Natural Retailers (indirect)
· Bristol Farms
· Mollie Stones
· Mothers Market
· New Leaf
· Market of Choice
· New Seasons
· The Markets
· Town & Country
· Nugget Markets
· Harmons - UT
Minimum Job Requirements
Education: Minimum requirement - Bachelor’s Degree or equivalent in Business, Sales or Marketing
Requires a minimum of recent 5 years of sales, or equivalent related work experience
Experience calling on customers in Grocery & Natural channels
Experience calling on or working with Health & Fitness customers
Must have the ability to quickly learn functionality of proprietary software, and syndicated data provided by the Company to manage the business (Trade Planners, TPM System, Spins and Concur)
Must possess computer skills with a keen understanding of business software such as, MS Office (Excel, PowerPoint, and Word).
Must be outgoing, positive and have energetic personality
Must have the ability to work independently, self-starter, and be exceedingly responsible
Must have a current valid driver’s license with reliable transportation
Must have current auto insurance documentation
Possess a proactive attitude, initiative and drive
Must have superior negotiating and influencing skills
Possess excellent verbal communication skills with a keen ability to listen, communicate (written and verbal), excellent grammar, and ability to follow-up effectively with all staffing levels and customers.
Requires the ability to promptly respond to customers and co-workers in a diplomatic and positive manner
Possess excellent organizational skills
Be able to handle pressure skillfully
Ability to multi-task, prioritize and work efficiently
Ability to demonstrate good common sense and sound judgment
Flexibility to adapt to all situations and work varied hours; possibly work weekends or evenings on occasion
Ability to perform at high levels in a fast-paced ever-changing work environment
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization as directed by the management of the company.