Director of Sales

Badger State Brewing Company

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Job Overview

  • Create the annual Distributor Business Plan for each distributor including volume, distribution, marketing, promotions, sales programs, execution and quality control standards for the on and off-premise business.

  • Actively develop and manage relationships with distributor personnel including Executive Leadership, Sales Managers, Operations Management and Sales Reps; effectively train Badger State & Distributor reps to sell Badger State Beer.

  • Work with the key customers in trade developing relationships, building brand presence and sales in assigned channels and geography by meeting with each distributor to set targets for distribution (on- and off-premise), volume objectives, financial commitments, and merchandising targets.

  • Lead the Key Account Management program by establishing with each distributor specific accounts to gain or expand points of distribution with accounts that are identified as appropriate for the brand.

  • Hold quarterly QBP and ABP meetings with each distributor to review performance against goals, discuss marketing programs and plans for ongoing execution.

  • Perform all necessary administrative duties relevant to the position (i.e., tracking reports, promotional recaps, expense reports, etc.); reconcile distributor marketing funds monthly with appropriate personnel.


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