Sales Operations Manager

Sapporo USA

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Position Summary:

Reporting to the President/ CEO, this manager supports the achievement of corporate goals and improves the effectiveness and efficiency of the sales and pricing functions by providing information reporting & analysis and by enabling thorough planning & execution guidance.   Act as the key SME on all sales systems (VIP, CRM, Armadillo, etc.).  


  • Manage sales reporting and analysis, activity scheduling and forecasting.  Participates in cross functional work groups such as: SMAC meeting and Sales & Operations meeting.
  • Reinforce National Account growth by supporting portfolio priorities, customer listings, and shelf space expansion opportunities.
  • Identify volume and revenue improvement opportunities by customer type.
  • Participates in development and tracking of the Annual Sales Operating Plan to include activity planning and the setting of volume and expenses targets.
  • Manages Brand and SKU pricing and price promotion strategies and their corresponding budgets for domestic and export.
  • Work in coordination with the Marketing Department while developing sales and pricing strategies.
  • Support sales information needs through effectively managing and maintaining all sales information systems and ongoing improvements (e.g. VIP, CRM, Armadillo, etc.).
  • Maintain up-to-date item master and customer master files within the sales systems.
  • Performs other sales and pricing related duties and projects as required.
  • Manage and maintain master pricing system.
  • Work with Area Sales Mangers in the development of regional pricing and discount strategies.
  • Business travel from time to time for in-market surveys and related meetings as required.
  • Perform other related duties and leads special projects as required.


  • Minimum 10 years of related experience in a large consumer packaged goods environment including at least 5 years of managerial experience.   
  • Strong computer skills using Excel, experience using Microsoft Office Suite, CRM tools (Sales Force), VIP and either IRI or Nielsen data
  • Proven experience working with cross functional business teams
  • Strong communication skills, both written and verbal; strong presentation skills
  • Strong analytical and problem-solving skills
  • Ability and willingness to travel as directed
  • Beverage Alcohol industry experience is an asset

Core Competencies:

  • Leadership
  • Communication
  • Customer focus
  • Strategic Planning
  • Execution

Sapporo USA is an equal opportunity employer. We offer competitive compensation commensurate with experience and a comprehensive benefits package.

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