SoCal Area Sales Managers

Shaka Tea

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Shaka Tea is hiring immediately for TWO dynamite SoCal Area Sales Managers

Our Area Sales Managers must be high energy, good negotiators, with 1-2 years sales experience, flexible and enjoy a “fast-paced” environment where priorities evolve as the business and brand develops and grows across all channels. Candidates, who connect through positive and respectful interaction, inspire greater success and create extraordinary experiences, solutions and ideas will be at the top of our list.

The SoCal Area Sales Managers will be accountable for selling and managing Shaka Tea across all channels, reporting to the Director of Sales. Daily account calls are critical, as well as merchandising support and selling into new accounts in order to achieve sales goals and increase brand reach and velocity.

The Area Sales Managers will work with our Director of Sales to ensure that the new opportunities align with brand strategies, volume, spending, and profit goals monthly, quarterly and annually.

Critical for success in this role is a highly entrepreneurial candidate who will work closely with our distributors in retail and food service, as well as our DSD partners.

A deep commitment to sustainability and socially-driven business practice at large scale is essential. A highly competitive attitude with a deep sense of appreciation for the ‘thrill of the win’ and belief that socially-driven enterprise CAN become big businesses is important. We want every day to be filled with joyous work and create a culture rooted  in the habit of winning whilst simultaneously practicing ‘being the aloha (goodness, kindness, love, respect)’ that we wish to share with our 0g sugar, healthy, sustainably grown, herbal Hawaiian mamaki teas.

About Shaka Tea

Shaka Tea is an award-winning tea company and the first line of Hawaii-grown, RTD iced teas on the market brewed with mamaki, an ancient, adaptogenic superleaf that is only found one place in the world: the Hawaiian archipelago. With a commitment to the health of our customers and the health of our aina (land), Shaka Tea is a naturally caffeine-free, project non-GMO verified, 0cal/0g sugar product, supporting sustainable agriculture and economic abundance in Hawaii.
Shaka Tea was recently declared 2020 U.S.A. Taste Champion and 2020 U.S.A. Beverage Champion by Chefs in America; won “Best Low/No Sugar Drink Award” in the 2020 InnoBev Awards presented by Zenith Global; and was the #2 Fastest Growing Company in Hawaii by Pacific Business News . Now found in major retailers across the US, in Japan and online, to learn more, please visit or follow us on Instagram @drinkshakatea

Key markets this role will cover include:

SoCal Area Sales Manager: LA, Orange Co, San Diego

Core Responsibilities

  • Analyze, plan, manage and grow the business in your territory.

  • Secure consistent sales-driven growth.

  • In the trade daily. Performing  targeted account calls and growing Shaka Tea market presence.

  • Merchandising support.

  • Prospect and open new accounts including chain accounts with a high retention rate, working closely with Director of Sales and founders.

  • Establish and achieve Food, Natural & Specialty, traditional retail, food service channel distribution goals and objectives through the existing and expanding distributor network of DSDs.

  • Execute approved sales strategies and tactics at the customer (both distributor and point of availability) level.  

  • Responsible for the delivery of fact-based, analytical and compelling sales presentations.  Provide ongoing education (category management insight) to brokers, distributors, and points of availability regarding Shaka Tea and customer programming.

  • Conscientiously manage travel expenses.

  • Attend national trade events, possibility for select international trade events

  • 1 day per quarter of paid, company community service with a nonprofit of your choice

  • Attend annual company retreat in the Hawaiian Islands, all expenses covered by Shaka Tea

What you need?

  • 1-2 years’ experience in a sales management position within the (CPG) industry, beverage preferred as is experience with a growing brand.

  • Business acumen and entrepreneur mindset.

  • Demonstrate expertise in a variety of the field's concepts, practises and procedures.

  • Strong communication skills, written and verbal

  • Taking ownership and responsibility for actions, behaviors and contributions is an important part of our team culture.

  • Ability to communicate with management team remotely

  • High energy and ‘no problems only solutions’ attitude

  • Resourceful and inventive

  • Glass is ‘half full not half empty’ disposition

  • Competitive AF - truly enjoys the thrill of the win

  • No job is too big or too small kind of an attitude - hey, we’re a startup!

  • Energetic selling skills and a passion for connecting with new people.

  • Relationship-driven selling skills and deep ties in the industry.

  • Happy to travel (65-70% of the time) when required and ability to work flexible hours when needed.

  • Strong analytical skills and the ability to negotiate.

  • Must be proficient in Microsoft Word and PowerPoint

  • Driver’s license, vehicle, and good driving record

  • Understanding of retailer math

  • Must possess a strong understanding of distributor-based business models and networks; deep relationships and ties in the regions are preferred.

  • GED or High School Diploma is required, whilst a BA in business, communications or marketing is preferred. We will take real world experience over a degree with a strong track record of success.

Sounds like you are up to the task?

If the above sounds like you and you’re a competitive AF builder who believes passionately that you can build a big business by doing the right thing - we would love to hear from you!

Salary Range:

Base salary $50k + quarterly bonuses

1 paid day per quarter for community service

Health and dental insurance fully covered by the company

3 weeks paid vacation

Please email:

  • 1-page, super interesting introductory letter;

  • your CV;

  • 3 references.

Only qualified candidates will be contacted for interviews.


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