National Sales Director

34 Degrees

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The National Sales Director is responsible for creating and implementing sales strategies for expanding distribution of the core portfolio and new items, with particular emphasis on increasing velocity while meeting revenue & profit goals.

 

THE ROLE:

As the National Sales Director, you will be an essential contributor to fulfilling the mission of 34 Degrees by helping to translate company objectives into sales deliverables. The National Sales Director is responsible for creating and implementing sales strategies for expanding and optimizing distribution of the core portfolio and new items, with particular emphasis on increasing velocity while meeting or exceeding revenue and profit goals. The National Sales Director will lead a team of regional sales directors and brokers to achieve profitable sales growth across multiple regional and national retail accounts, including traditional grocery, natural stores, mass merchandisers and club stores. The role is also responsible for broker management, trade analysis, and overall strategy. This position is ideally suited for the candidate who thrives in an entrepreneurial culture.

NATIONAL SALES DIRECTOR - RESPONSIBILITIES:

  • Snacking line execution
    • Achieve distribution growth and velocity targets for new snacking lines in key accounts
    • Support new and existing items with strategic marketing programs
    • Execute on overall snacking objectives
  • Maximize in-store distribution and velocity
    • Grow sales while maintaining healthy margins
    • Utilize analysis and insights to optimize merchandising, assortment, and pricing
    • Work with broker partners to ensure strong execution of retail fundamentals
    • Identify and share best practices across accounts and regions
  • Develop and execute trade-marketing plan
    • Work closely with Marketing team to build and expand sales
    • Lead sell-in of national promotion plan to retail accounts
    • Collaborate with broker partners to ensure effective in-store execution
    • Identify ways to strengthen in-store theater and new product introductions
  • Create detailed growth strategies and plans for major retail accounts
    • Leverage market knowledge and data analysis to identify growth opportunities
    • Lead joint planning process for retail accounts and broker partners
    • Integrate 34 Degrees and retailer strategies for profitable, sustainable volume growth
  • Contribute to the development of sales and trade function
    • Build business relationships with key strategic partners
    • Lead ad hoc projects to strengthen 34 Degrees processes, systems and capabilities
    • Bring best practices for managing and evaluating broker partners
    • Identify opportunities to further develop skill set, individually and as a team

 

ABOUT YOU:

  • Energetic, high performing, and motivated sales professional with a positive attitude
  • Results oriented with strong communication, presentation, and project management skills
  • Demonstrated ability to collaborate and build rapport within all levels of an organization
  • Proven skills in critical thinking, quantitative analysis and syndicated data (Nielsen/IRI/ SPINS)
  • Proficient in Microsoft Office programs
  • Genuine interest in natural products, specialty foods, and the grocery landscape
  • Exhibits a strong work ethic and high level of integrity
  • Commitment to company culture and values

 

MINIMUM REQUIREMENT:

  • 5+ years in branded food sales, ideally within the deli and/or snack aisle, with direct responsibility for delivering volume and dollar growth
  • Direct account and retail engagement experience, required
  • Direct broker management experience, required
  • Bachelor’s degree in business, preferred
  • Travel required 40-50% of the time, throughout the US and Canada (when allowed)

 

WHAT NEXT:

If you’re enthusiastic about joining our team, we’d love to hear from you! Please send the following to: apply@34-degrees.com (please ensure that “National Sales Director – YOUR NAME” is in the subject line)

  • Resume
  • Cover Letter: specifically, tell us how you’ve achieved successful product launches through strategic sell-in programs and the keys to your success in food sales.


Thank you for your time, we look forward to connecting!

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