Director of Sales

Dang Foods

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Dang Foods is a lean and high growth startup whose mission is to share our culture for a healthier and more flavorful world. We believe growing up between cultures is a privilege because we learn from older generations and mix it with our own experience to create something entirely new. Dang is named after the mother of its Thai-American founders. 

Dang makes Asian-American snacks that are creative combinations of Eastern and Western flavors and ingredients, including our famous original Coconut Chips, our street snack-inspired Thai Rice Chips, and our keto-friendly Bars made with some of our favorite Asian flavors like Lemon Matcha. Its products are Non-GMO Project Verified, gluten-free, and mostly plant-based. The Company is a Certified B Corp, meeting rigorous standards of social and environmental performance.  Are you modest, ambitious, and hard working? Do you like better-for-you food and international cuisine? Do you want to make a big impact at a lean startup? Dang Foods might be the right place for you. 

The top priorities of the Director of Sales are to:

  • ·       Manage brokers (Presence/Dynamic, Foodservice, Retailer and distributor-specific broker groups).
  • ·       Manage distributors to ensure appropriate inventory levels and service to our customers. 
  • ·       Successfully launch line extensions and new product lines.
  • ·       Increase per-store sales velocity by designing an appropriate promo plan for each customer and managing and analyzing trade spend.
  • ·       Appraise non-traditional channels (C-store, foodservice), and manage strategic entry to those channels.
  • ·       Perform customer assessments and institute changes to improve product positioning in light of market trends and competitor actions.
  • ·       Contribute to forecasting systems for us to manage our growth.
  • ·       Maintain regular communication and contribute to the team effort across the company

    The ideal candidate is a self-starter who can manage many tasks and has extraordinary interpersonal skillsand analytical ability.  They carry have a bias toward action, is scrappy and hungry, and has extremely high standards as well as high IQ and EQ. Working with a sense of urgency is common among Dangsters. The successful candidate will be motivated by developing our business and can lay out a strategic map for themselves and put it into action. This is the perfect role for a professional seeking a highly impactful, leadership position within a fast growing company. 


  • ·       Experience in the launching of new products.
  • ·       High proficiency in Excel, PowerPoint, Google Docs.


Dang Core Values: 


Work Smart: We prepare, continually learn, analyze data, and track metrics.

Clarity: We’re accountable, transparent, and give concrete feedback.

Safety: We’re mindful of others.

Play: We laugh, create, and don’t take ourselves too seriously.

Modesty: We share credit, under-promise, and over-perform.



Extensive travel (50 %+).


Our office is located in Berkeley, CA but candidate may work from home. Competitive Salary + Bonus Potential + Equity + Health/Vision/Dental Benefits. In your cover letter, please tell us what your favorite snack is, and why you are interested in Dang Foods. Please read more about us at:

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