eCommerce Manager

Brew Dr. Kombucha

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Position Summary: The eCommerce Manager will be responsible for researching, recommending, and creating eCommerce solutions for businesses and organizations that are more effectively and efficiently served outside of Brew Dr.’s regular sales/distribution channels. The position is cross-functional and requires an effective balance of sales, strategic planning, customer experience, creativity, financial acumen, and managerial skill. 

 

Job Responsibilities:

  • Develop, drive, and deliver a CX pipeline that creates and deploys eCommerce capabilities for existing and new customers.
  • Work closely with sales to develop innovative digital merchandising strategies and execute by building plans that support and increase sales.
  • Utilize online critical metrics, web analytics, and performance metrics to analyze, develop, and execute on growth programs, insights, and opportunities.
  • Help to formulate and execute a plan that generates more sales activity from existing partners. 
  • Ensure execution of customer experience with extreme attention to detail.
  • Work with the customer experience specialist to process customer and partner feedback and optimize the program as necessary.
  • Work to synthesize & leverage multiple data points/insights (shopper, consumer, category, product) to create retail strategies that unlock growth in eCommerce.
  • Utilize eCommerce research and consumer insights to maximize traffic and revenue growth
  • Executing, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns across all platforms
  • Perform ongoing keyword discovery, expansion, and optimization for SEO content and marketing campaigns
  • Partner with External and Internal partners to align advertising with promotions, brand, sales & share objectives


Skills and Qualifications:

  • Strong commercial and eCommerce acumen, including knowledge of platforms like Instacart, Amazon, and Walmart.com.
  • Ability to strategically collaborate and effectively develop and communicate business insights and strategies
  • Interest and passion in solving new and existing customer problems, the development of processes, and discovering new markets and opportunities
  • Strong analytical abilities
  • Knowledge of Google Analytics and eCommerce savvy a plus
  • Strong skills in Excel and PowerPoint
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