Sales and Route Coordinator

Sunshine Beverages

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Sunshine Beverages, part of the Teall Capital family, is redefining the energy drink category and bringing a new consumer to the category with a better-for-you, non-extreme take on energy. Every can of Sunshine is sparkling with vitamins, electrolytes and light, natural caffeine – no more than a cup of coffee. We are looking for 2 experienced, highly passionate sales professionals to join our fast-growing beverage company and lead growth in 2 locations in Virginia - the Charlottesville area and the Alexandria area.  This position will be the face of the brand in this market. 


Manage and Execute Delivery Route

  • Execute dedicated Sunshine route to service key retailers (grocery, c-store, independent) and ensure superior customer service
  • Conduct store surveys and place sales orders for Sunshine items
  • Deliver sales orders to Sunshine retail accounts
  • Create sales invoices for account billing and manage detailed records for accounting team
  • Efficiently plan routes and constantly evaluate plan to optimize route time and efficiency
  • Manage Sunshine inventory at warehouse location and ensure sufficient stock at all times for sales route

Regional Sales

  • Responsible for driving sales and growing overall Sunshine presence
  • Conduct market research and build target list of accounts within assigned footprint
  • Win new local accounts, work with internal finance and operations to onboard new accounts
  • Handle all communication, service, and deliveries to direct accounts
  • Build relationships and serve as key contact for all Sunshine accounts in the region, providing superior customer service

Perform In-Store Merchandising and Marketing

  • Merchandise Sunshine items at retail accounts to best position brand for shopper
  • Secure additional placements in strong accounts (e.g., cold placement, end caps)
  • Support accounts with marketing and promotional materials as needed
  • Conduct samplings for key accounts to drive trial among consumers


  • Reliable transportation, valid drivers' license, and clean driving record required
  • Passion for working in a start-up environment
  • Self-starter with the ability to produce results
  • Exceptional interpersonal and communications skills (verbal/written)
  • Deep understanding of the assigned territory and surrounding area
  • Proven sales and negotiating skills
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