Director of Marketing

Sweet Nothings

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JOB TITLE: Director of Marketing, reporting to the CEO

 

JOB DESCRIPTION: The Director of Marketing will develop and execute comprehensive marketing plans and programs to support sales, help get our product off the shelf and make sure people know who we are! The ideal candidate will have significant experience in the fields of traditional and digital advertising, creative development, media planning, and retail activation.


TO APPLY: Email resume and quick blurb on why the role is right for you (and what your favorite food is) to careers@eatsweetnothings.com

JOB RESPONSIBILITIES:

  • Plans and oversees advertising and promotion activities including print, online, electronic, and direct mail

  • Evaluates and recommends channel development programs

  • Oversees the development and execution of product positioning, packaging, and pricing strategies to produce the highest possible long-term market share

  • Align resources and priorities consistent with the business strategy

  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives fall within designated budgets

  • Monitors competitive products and marketing activities

  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity 

  • Develops and manages marketing operating budget

  • Ability to successfully lead,and develop a team of marketing professionals

  • Allocate budget across all marketing channels, with deep understanding of all things digital marketing – paid, email marketing, influencer marketing, SMS, SEO, etc. 


JOB REQUIREMENTS:

  • Minimum 5-8 years of experience in the food or CPG industry with significant exposure to brand building activities

  • Experience managing a team

  • Exceptional skills in Marketing leadership and brand strategic thinking

  • Excellent verbal, written, and listening communication skills

  • Solid understanding of the business planning process and the ability to build a bottoms-up plan is a requirement

  • Advanced problem solving and analytical skills are also required in order to assist in the achievement of the division business plan

  • Strong personal drive; advanced influencing skills

  • Solid understanding of distributor and retail operations and of appropriate brand-building and local marketing tactics in order to achieve as brand equity objectives

  • Ability to work exceptionally well in a team environment

  • Creative out of the box thinker

  • Ability to handle and prioritize multiple tasks simultaneously

  • Highly organized, high level of attention to detail, good communicator and presenter 

  • Self-starter who is comfortable working remote

  • Lives the mantra “no job too small” and is excited about contributing in a variety of ways in a start-up environment

  • Strong copywriting skills (a plus!) 

  • Experience managing PR for a growing CPG company 

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