Director of ECommerce

Kitu Life Super Coffee

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Director of E-Commerce Growth

We’re here to mass-produce positive energy for positive change & our philosophy is simple: BE A COACH!

Compassionate. Optimistic. Ambitious. Curious. Humble.

About Super Coffee

Super Coffee is sold in over 25,000 stores across the country, on Amazon, and on In 2020, Inc. 5,000 named us the fastest-growing food and beverage company in the country. Developed in college by three brothers and former student-athletes, our brand ethos focuses on spreading "Positive Energy" through our line of beverages, including cold and hot coffee options such as Super Coffee, Super Creamer, and Super Coffee Pods, among others. Whether you’re on the go or refueling post-workout, our products are fortified with healthy ingredients that help promote focus and wellness. With no added sugar and an infusion of MCT oil, Super Coffee’s indulgent flavors provide the caffeine, protein, and sustained energy you need to take on the day. Super Coffee is based in NYC with over 90 full-time employees nationwide. 

Job Description

The Director of E-Commerce Growth reports to the VP of E-Commerce Growth. The Director is accountable to maximizing acquisition, sales, retention, and customer experience on Shopify while managing closely to a P&L. As a result, we are looking for an exceptionally thoughtful, curious, and data focused growth marketer. This role will oversee Acquisition (Search, Paid, Ad Creative, Landing Pages), Retention/Winback (Subscription, Email, SMS), Site, Merchandising, and Conversion Rate Optimization.

The ideal candidate is equal parts technical and creative, and enjoys getting to the granular levels of detail on each as it applies to succeeding in your field. You care deeply about the customer journey and are passionate about testing and iterating in order to find efficiency gains at every stage of the funnel. Lastly, we are looking for a team player as comfortable doing the detailed work as they are capable of developing long-term strategy, vision and meaningful change.

Core Responsibilities

  • Lead strategy, forecasting, and execution of acquisition and retention efforts

  • Scale performance marketing efficiently across paid (Social, PPC, Affiliate, Podcast, Display) and organic (SEO, Email, SMS)

  • Prioritize the subscriber, subscription experience, and retention relative to MRR

  • Leverage a variety of tools and tactics to consistently increase AOV over time

  • Develop daily, weekly, monthly channel KPI targets and manage sales and marketing spends accordingly

  • Set the standard for fast A/B testing, experimentation and iteration to continuously improve acquisition offers and advertising performance

  • Structure, develop and retain a highly talented agency and freelance roster to accomplish the business objectives on budget

  • Write and optimize briefs for ad and site creative, providing detailed and actionable feedback to partners, internal and external

  • Identify, hire, and manage a team of creative partners to consistently develop engaging and innovative ad concepts to increase efficiency of ad spend

  • Establish the req’d analytics tools and frameworks to inform decision making

  • Quickly catch bugs/issues and act urgently to address

Required Skills

  • Excellent understanding of online retail and user experience

  • Must be detail-oriented and possess superior organization skills

  • Ability to work in a high-pressure, fast-paced environment

  • Ability to work independently and with a sense of urgency

  • Proven ability to collaborate cross-functionally and with multiple levels of seniority

  • Ability to empathize with consumer personas different to yourself

  • A great degree of creativity and day-to-day flexibility is required

  • A natural eye for detail and visual aesthetics is required

  • Must possess excellent oral and written communication skills

  • Strong analytical skills and a technical can-do attitude

Required Experience

  • Bachelor’s Degree in Business, Economics, or Psychology preferred

  • 3+ years experience developing, optimizing, managing budgets on large-scale digital marketing campaigns, growth, and revenue for DTC companies

  • Proven success in building and optimizing marketing funnels and acquiring customers efficiently for healthy CAC/LTV and payback periods for a business

  • Consumer packaged goods industry experience is a plus

  • Experience with e-commerce platforms Shopify, Klaviyo, Postscript, and others

  • Intermediate to advanced proficiency in Google Sheets and/or Microsoft Excel

  • Creative background in copywriting and/or graphic design a plus

Team Dynamic

  • Manager: VP of E-Commerce Growth
  • Direct Reports: None
  • Key Colleagues: E-Commerce Growth Coordinator; Senior Manager of E-Commerce Growth, Marketplaces; Director of Digital Marketing; Multiple Outside Agencies
  • Location: Remote; Los-Angeles a plus
  • Travel: 0%

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